Las Vegas Strip Revenue and Visitor Numbers Decline in January 2026

Las Vegas is grappling with a troubling combination of declining revenue and visitor numbers. In January 2026, gaming revenue on the Strip fell for the third consecutive month, dropping 11% year-on-year to $747.7 million.

This decline comes as visitor traffic also struggles, with a reported 2.2% decrease in arrivals compared to the previous year. While January's decline in visitors marks the smallest drop in over a year, the overall trend suggests ongoing challenges for the city's economy and its reliance on tourism.

Las Vegas Strip Gaming Revenue Extends Three-Month Decline

The gaming revenue slump on the Las Vegas Strip has raised concerns among industry experts.

January's 11% decline follows a 6.1% drop in December and a nearly 1% drop in November.

The table game win percentage dropped 25%, falling to 13%. Statewide, gaming revenue decreased by 7%. It has increased by less than 1% since the start of the fiscal year.

Las Vegas Visitor Numbers Decline Despite Convention Boost

Despite the overall decline in visitors, January 2026 brought a glimmer of hope for Las Vegas.

The city welcomed 3.26 million visitors, marking a 2.2% decrease from the previous year. This is the smallest drop recorded in over a year.

This improvement follows a turbulent 2025, where declines ranged from 6% to 12%. Convention attendance played a crucial role in stabilizing visitor numbers. Major events like CES and the World of Concrete drew significant crowds. The combined 672,100 attendees for these conventions signal potential recovery for the city.

Las Vegas Hotel Occupancy Falls as Room Rates Rise

While visitor numbers show signs of improvement, local businesses continue to face challenges. Hotel occupancy rates in January stood at 79.5%, down 2.4% from the previous year. Strip occupancy fell to 82.9%, down from 85% in January 2025.

In contrast, downtown occupancy fell to 64.2%, reflecting a more significant struggle in the area. Despite these challenges, average daily room rates on the Strip increased to $216, up from $201 a year prior. This indicates that while foot traffic may be down, revenue per room is on the rise, suggesting a potential shift in pricing strategy to maintain profitability amid ongoing declines in visitor numbers.