Las Vegas Invests $1.45M to Attract Australian Visitors

Las Vegas is investing in Australian visitors ahead of a new nonstop flight route. The Las Vegas Convention and Visitors Authority board unanimously approved a marketing contract worth up to $1.45 million on Tuesday, September 8. Sydney-based agency GTI Tourism PTY will receive the contract. It supports Qantas Airways' upcoming nonstop service between Sydney and Las Vegas. The contract's structure lets LVCVA scale spending as the campaign proves its value over three years.

GTI Tourism Returns for New Three-Year LVCVA Deal

The board's agreement with GTI Tourism spans three fiscal years. It allocates $475,000 for fiscal year 2027 as the initial commitment. Two optional extensions follow: another $475,000 for fiscal year 2028, then $500,000 for fiscal year 2029. If fully exercised, the total reaches $1.45 million.

GTI Tourism, headquartered in Sydney's Surry Hills district, previously represented the LVCVA in Australia between 2014 and 2020. That prior engagement covered public relations and trade marketing on a project basis.

The renewed partnership gives LVCVA a local marketing presence as the new flight prepares to launch.

Qantas Sydney-Las Vegas Nonstop Flights Begin December 29

Qantas will begin nonstop service between Sydney and Las Vegas on December 29. Flights will operate three times weekly, on Tuesdays, Thursdays, and Sundays. The airline plans to use twin-engine Boeing 787 Dreamliners, which can carry up to 300 passengers. Australian travelers previously faced layovers through cities like Los Angeles or Honolulu; the new route removes that step. GTI Tourism's campaign is timed to coincide with the route's debut, aiming to build early booking momentum among Australian travelers.

Australia Is Las Vegas's No. 2 Market, Eyes Sports Fans

Australia ranks as Las Vegas's second-largest overseas visitor market, trailing only Canada. An estimated 275,000 Australian visitors came to Las Vegas in 2025. That visitation generated roughly $442 million in economic impact for the city. The marketing push is expected to capitalize on major sporting events with Australian appeal. Those include National Rugby League games at Allegiant Stadium and the Formula 1 Las Vegas Grand Prix. Pairing the new flight with high-profile events gives GTI Tourism concrete moments to promote to Australian travelers.