T-Mobile Arena's Toshiba Plaza Renamed Paramount+ Plaza

T-Mobile Arena's outdoor entertainment space has a new name. The two-acre plaza on the Las Vegas Strip, formerly known as Toshiba Plaza, is now Paramount+ Plaza. This change is part of a new multi-year partnership between the arena and the streaming service. AEG Global Partnerships brokered the deal, which names Paramount+ as T-Mobile Arena's exclusive streaming partner. The rebrand ends Toshiba's decade-long founding sponsorship, which expired earlier this year. Paramount+ Plaza will officially debut during fight week for Zuffa Boxing's Garcia vs Benn card, starting with Friday's public weigh-in.

Paramount+ Named T-Mobile Arena's Official Streaming Partner

The agreement makes Paramount+ an "Official Partner" and T-Mobile Arena's exclusive streaming partner. It gives the streaming service a year-round platform for original series, films, live sports and franchise content at the venue. The plaza will feature branded fan experiences, seasonal displays and digital programming tied to Paramount+'s slate.

Sally Bae, AEG's senior vice president of global partnerships in Las Vegas, called the deal "an incredibly natural fit for T-Mobile Arena and Las Vegas." Financial terms of the agreement were not disclosed. Naming-rights deals of this scale typically run about a decade and carry seven-figure annual payments, based on comparable Strip sponsorship agreements.

Plaza Debut Set for Garcia vs Benn Fight Week

Paramount+ Plaza makes its public debut this week alongside Zuffa Boxing's welterweight title fight between Ryan Garcia and Conor Benn. The free, public ceremonial weigh-in takes place Friday, Sept. 11. On Sept. 12, plaza screens will show Noche UFC programming ahead of the main event inside the arena. During fight week, fans can also visit the Cube, a new Paramount+ customer lounge. The space features an immersive design inspired by the streamer's series "MobLand." This fight streams live on Paramount+ worldwide, excluding the United Kingdom and Ireland, at no added cost to subscribers.

T-Mobile Arena's 10-Year History and New Partnership Era

T-Mobile Arena opened in April 2016 and is owned through a joint venture between AEG and MGM Resorts International, each holding a 42.5% stake.

The plaza has hosted championship celebrations for the Golden Knights and Las Vegas Aces, plus concert events, since the arena's debut.

Dan Quinn, MGM Resorts' senior vice president of entertainment, arena and venue operations, said the plaza "has been an integral part of the T-Mobile Arena experience for the last 10 years." He added the new partnership "creates new opportunities to deliver even more energy and entertainment" to the millions of annual visitors.