Circa's At Par Promotion Draws 120,000 Canadians This Summer

Circa Resort & Casino owner Derek Stevens says his "At Par" promotion drew more than 120,000 Canadian visitors to his three downtown Las Vegas properties this summer. He announced the results in a video posted to X on Monday. The video came after the promotion wrapped up on Aug. 31. Stevens said Canadian turnout was up 80% from last year. The offer treated Canadian dollars as US dollars at Circa, the D Las Vegas, and Golden Gate. It ran from late January through the end of August. Stevens called the summer results a clear win for the three downtown properties.

At Par Promotion Results: $20M in Slot Play

The "At Par" program let Canadian guests get $1 in US value for every Canadian dollar spent. By comparison, the real exchange rate hovered around 72 cents on the dollar for much of the year. Stevens said the initiative generated more than $20 million in slot coin-in. It also produced over 8,000 hotel room nights. That figure is more than double what the three properties would typically see. The program started modestly, with roughly 15,000 visitors in its first month alone. Visitation then grew steadily through the spring and summer months as word spread among Canadian travelers.

The turnout marked one of downtown Las Vegas's strongest tourism rebounds from a single market this year.

Why Stevens Launched the Offer Amid Visitor Declines

Stevens introduced the offer in January amid a sharp drop in Canadian visitation to Las Vegas. The Las Vegas Convention and Visitors Authority estimated a 24% decline in Canadian visitors from January through November last year. Canada has historically been Las Vegas's largest source of international visitors.

Airlines, including Air Canada and Flair, reported steep declines in traffic to Las Vegas amid rising US-Canada trade tensions. The LVCVA separately committed $3.5 million to a three-year campaign to revive Canadian tourism. Stevens' promotion, by contrast, offered guests a direct financial incentive rather than relying solely on marketing.

Stevens Thanks Canadians Amid US Trade Tensions

Stevens acknowledged that some Canadians stayed away initially amid frustration over US-Canada trade disputes. In his video, he struck a conciliatory tone toward Canadian visitors. "Canada and America, we are still best friends, we are still best allies," Stevens said. He added that tensions between the two nations' leaders would not last forever. Stevens closed the video by thanking Canadian guests directly for choosing his properties this year. He credited them with helping offset a broader tourism slowdown across Las Vegas. Stevens has not yet said whether the promotion will return in 2027.