Now that we have an understanding of nominal vs. effective tax rate, it’s time to dive into the different approaches states take to taxing regulated sportsbooks. Below are some of the most significant markets representing very different tax systems.
Colorado
The Centennial State has become a cautionary tale when it comes to taxing regulated sportsbooks. When it launched the market in 2020, the state set a low rate of 10% and allowed operators to deduct promo bets. While the market saw impressive volume, the state hasn’t seen the tax revenue it hoped.
Lawmakers have failed to raise the Colorado sports betting tax rate, but did successfully pass HB25-1311 last year, ending promo deductions starting on July 1, 2026.
Illinois
Two years ago, Illinois moved to a graduated tax rate where sportsbooks were taxed based on their revenue. Less than one year later, lawmakers approved a new per-wager tax, which required sportsbooks to pay a fee on each wager it processed. As a result, the state’s sportsbook operators had to enact changes of their own to offset them, including per-wager fees and higher minimum bet requirements.
These changes have resulted in the overall handle in Illinois dropping significantly. However, revenue numbers have remained strong. That’s because remaining active bettors are placing larger wagers, making up for the drop in overall handle.
New York
The Empire State remains the largest sports betting market in the US, despite an industry-high 51% tax rate. Operators have been willing to pay the high price for access to the country’s most valuable market, which has residents and visitors from all over the world.
There are a few other states with tax rates of 50%+, but they do not come close to matching the handle New York sees on a monthly basis. As a result, they face strong pushback from the industry, which has largely accepted the high costs to enter the New York market.
North Carolina
The Tar Heel State recently raised its sports betting tax rate from 18% to 23% on July 1, 2026. The state has seen a lot of success from sports betting, but believed its tax requirements were leaving revenue on the table. The state hopes the change will bring in more money from the industry without increasing costs for bettors.
North Carolina lawmakers had considered far larger tax hikes, including doubling the rate to 36%. However, fears over how the industry would respond led them to agree on a 5% hike instead.
Pennsylvania
Like Colorado, Pennsylvania chose to allow sportsbook operators to deduct promo bets and carry over net operating losses. This leads to an effective sports betting tax rate that is about 12% lower than the nominal 36%. This led operators to accept a higher rate, knowing the deductions would lead to a more manageable rate of around 24%.
The difference between Colorado and Pennsylvania is the nominal rate, which the former set far too low. Industry pressure has made it difficult for states to raise those rates, leaving markets like Colorado to make changes to deductions.