---
title: "Red Rock and Boyd Find Local Market Success as MGM Focuses on High-End Visitors"
description: "Red Rock and Boyd Gaming thrive in Vegas’ local market as MGM targets high-end visitors amid Strip declines. Discover what’s driving the shift."
author: "Lucas Dunn"
date: "2026-02-12T21:12:01+02:00"
url: "https://www.casino.com/news/las-vegas/red-rock-and-boyd-find-local-market-success-as-mgm-focuses-on-high-end-visitors/"
source: "https://instantly-lasting-parrot.edgecompute.app/news/las-vegas/red-rock-and-boyd-find-local-market-success-as-mgm-focuses-on-high-end-visitors/"
---

## Key Takeaways

-   Boyd Gaming properties generated nearly $1.1 billion in revenue in 2025

-   Red Rock reported almost $2 billion in revenue for 2025

-   MGM focuses on VIPs to counter visitor decline

As visitation declines on the Las Vegas Strip continue to impact major operators, neighborhood casinos [Red Rock Resorts](https://www.casino.com/news/las-vegas/red-rock-resorts-posts-record-q3-revenue-boosted-by-vegas-operations/) and **Boyd Gaming** are thriving in the local market. Unlike their Strip counterparts, executives from these companies reported stable gaming revenues in 2025.

Analysts suggest that the local market is diversifying and adapting, allowing these operators to attract consistent patrons from Southern [Nevada](https://www.casino.com/us/). On the other hand, MGM Resorts shifts its focus to high-end clientele to combat lower visitor traffic.

## Local Casino Market Resilience Amid Strip Challenges

In contrast to the Strip’s 7.5% decline in visitation, Boyd Gaming and Red Rock Resorts have reported solid performance in their local markets.

> Boyd’s Southern Nevada properties generated nearly **$1.1 billion** in revenue. Meanwhile, Red Rock [approached $2 billion in 2025](https://www.annualreports.com/Company/red-rock-resorts-inc).

Stifel Financial analyst **Steven Wieczynski** noted that neighborhood casinos have thrived despite a “ _murky economic backdrop_.” CBRE Equity Research analyst **John DeCree** emphasized the resilience of these operators. He stated that their properties have remained largely unaffected by the declines seen in tourist-heavy areas. With a more diversified customer base, the locals market is expected to continue its upward trend.

## Red Rock and Boyd Expand Through Renovations

Both Red Rock and Boyd are actively expanding their operations to enhance customer experience. Red Rock is undergoing a $200 million renovation of Green Valley Ranch. It has also invested an additional $87 million in Sunset Station, which will include new dining options and gaming areas.

The company completed a significant expansion at [Durango Casino Resort](https://www.casino.com/news/las-vegas/durango-casino-expands-as-station-casinos-celebrates-50th-anniversary/) and plans further development across its 450-acre property in Las Vegas. Boyd is set to finish renovations at Suncoast soon. It will begin similar updates at Orleans, which has faced challenges due to declining hotel revenues.

## MGM Shifts Focus Toward High-End Clients

> While Red Rock and Boyd find success in the local market, [MGM Resorts](https://www.casino.com/news/las-vegas/mgm-announces-two-strip-property-developments-penn-opens-new-m-resort-tower/) is pivoting its strategy to focus on high-income visitors. CEO Bill Hornbuckle acknowledged the ongoing challenges posed by a “ _K-shaped_ ” economy.

In this economy, wealthier customers thrive while lower-income visitors face difficulties. This checks out with declines at lower-end establishments like **Luxor** and **Excalibur**. The company is also seeing changes in consumer behavior, including shorter hotel booking windows, reflecting a cautious approach among low-end customers. MGM’s focus on VIPs aims to counter declines in its value segment.