MGM Resorts and Playtech Unveil Family Feud Live Game in Vegas

MGM Resorts International and gaming technology titan Playtech have unveiled an addition to their ‘Live from Vegas’ series: a real-time interactive adaptation of Family Feud. It broadcasts from a glass-walled studio at MGM Grand’s Las Vegas casino. The launch follows a successful debut of live dealer table games in June 2024, solidifying their partnership.

The 24/7 visible studio streams the Fremantle-licensed game show alongside classic staples like blackjack and roulette, allowing global players in regulated markets, excluding the US, to engage directly.

Executive Support

MGM Resorts President Gary Fritz emphasized the partnership’s role in “bringing the iconic Las Vegas experience to people around the globe.” He explained the glass-encased studio was a leap toward becoming the “world’s premier gaming entertainment company.” The initiative aligns with MGM’s broader effort to digitize casino floor games for remote audiences.

Playtech CEO Mor Weizer characterized the Family Feud integration as a significant milestone, stating, “The next phase of our collaboration with MGM Resorts and Fremantle represents our shared ambition to redefine live gaming entertainment. Together, we’re introducing a new category of immersive and engaging content to support growth in regulated markets built on a foundation of robust compliance and player protection.”

Prioritizing Authenticity

Fremantle COO Suzanne Lopez highlighted the collaboration’s fusion of “world-class entertainment, technological innovation, and gaming excellence.” She noted that Family Feud’s addition to the ‘Live from Vegas’ series marks the first use of official franchise survey questions in a live game format. Lopez emphasized that MGM’s venue authority, coupled with Playtech’s streaming infrastructure and Fremantle’s IP, creates a hybrid experience that fuses TV nostalgia and interactive casino gameplay.

The alliance plans to present the entertainment legacy of Las Vegas in new formats, while emphasizing its focus on responsible gambling practices. This includes providing the game through Playtech’s regulated-market reach.

Building on Momentum

Following its parent company’s lead, BetMGM has launched the ‘Make It Legendary’ campaign, starring Emmy winner Jon Hamm and created by Chicago’s Highdive agency. BetMGM CMO Casey Hurbis explained, “This isn’t just a campaign, it’s a reimaging of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA.” The ads premiere on August 30 during college football broadcasts.

Lucas Michael Dunn is a prolific iGaming content writer with 8+ years of experience dissecting it all, from game and casino reviews to industry news, blogs, and guides. A psychology graduate and painter that transitioned into the iGaming world, his articles depend on proven data and tested insights to educate readers on the best gambling approaches. Beyond iGaming content craftsmanship, Lucas is an avid advocate for responsible play, focusing on empowering players to strike a balance between thrill and informed choices.

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