Formula 1 has partnered with Liberty Media and Creative Artists Agency (CAA) to host the inaugural F1 Business Summit at Wynn Las Vegas on November 20, during the Grand Prix race week. The event intends to bring together global industry leaders for discussions on the evolving dependency between sports, entertainment, and cultural innovation.

The summit’s programming is scheduled from 12:30 pm to 4:00 pm PDT, featuring panels analyzing the growing influence of sports on global pop culture, followed by a rooftop networking reception at the Paddock Club Rooftop. Ticket packages for the summit will become available on August 22 at 10:00 am PDT.

The Summit’s Vision

Formula 1 CEO Stefano Domenicali emphasized Las Vegas’ cultural resonance as the ideal destination for the summit, noting its global sports and entertainment status. The event aims to use the established hype around the Las Vegas Grand Prix, which is running its third racing season this year. Domenicali urged participants, stating, “We have the momentum to connect influential speakers and guests to explore how we can work together to continue to innovate, push boundaries, and think big.”

Las Vegas Grand Prix President and CEO Emily Prazer reinforced F1’s cultural influence beyond racing, explaining, “The F1 Business Summit will bring innovators, investors, and visionaries together in Las Vegas to exchange ideas and accelerate change in a destination that has cemented its reputation as the sports and entertainment capital.”

Post-Summit Networking

Attendees will end the F1 Business Summit with an exclusive rooftop reception at the Paddock Club Rooftop following afternoon sessions. Additional speakers remain unconfirmed, but the current program includes “The Vegas Effect: Sports, Entertainment, and the New Era”, featuring F1 CEO Domenicali and Las Vegas Raiders President Sandra Douglas Morgan.

A Full Lineup

The “Untapped Global Growth” panel will see Liberty Media’s Derek Chang and Fanatics CEO Michael Rubin debating expansion strategies to encourage fan spending. A leadership-focused Q&A with Mercedes-AMG Petronas Team Principal Toto Wolff is also scheduled, along with discussions on pop culture partnerships with Disney’s Tasia Filippatos and LEGO’s Julia Goldin.

The day’s events conclude with “Game Changers: Investing in the Transformative Power of Women’s Sports”, led by F1 Academy’s Susie Wolff and Angel City FC co-founder Julie Uhrman. Organizers will announce keynote speakers separately.