HomepageHomeCasino BonusesCasino Bonuses
Author Page

Our Writers:
Bryan Nicholson

Meet Bryan Nicholson

Bryan Nicholson has been involved in the gambling niche for his whole adult life and in truth, even longer than that! Bryan has expertise in all areas of gambling including online casinos, physical casinos, sports betting and poker. He has authored two books on the subject.

Bryan kind of fell into the world of content writing in the iGaming space back around 2009 when he became head of golf betting for the Unibet blog. This came about after he started his own hugely popular blog where he previewed and tipped on two of his loves: football and golf, hoping to help inform others.

Having grown up in a gambling circle and frequented amusements (casinos) since he was just a lad, Bryan always found himself intrigued about the topic. He has since dedicated his life to wagering, sports and gaming online in one form or another and has been using his wealth of knowledge to write about gambling for the best part of 20 years now.

Bryan Nicholson

You can follow Bryan on:

LinkedIn logo X logo

Bryan's Professional Experience:

Bryan’s background and professional experience includes:

educationStudied for a Degree in Mechanical Engineering (2002-2004)

writerFounder of Nicspicks betting blog amongst other sports betting websites (2007-2026)

writerHead golf columnist for Unibet (2009 – 2019)

articles2010-2012: Golf writer for Matchbook and 888Sport.

coins2011-2020: Contributor to several betting sites, magazines and newspapers including the Independent and Golf World, as well as continuing to build my own brand.

sports-variety2022-2023: Bryan authored two sports betting books available for purchase on amazon: Angles and Edges and Hypnotised by numbers.

coins2021-2024: Content specialist for GDC (Gamblingdotcom) Group helping head up a massive project creating SEO and NLP optimised sports betting and casino sites and content for different states around the US as sports betting went live.

articles2024: Head golf columnist at Smarkets, moving on from online betting (dot com).

articles2025: Head golf man and sports content writer at FIRST (Uneforte)

articles2022-present: Bryan has continued his diverse content writing and ad hoc work for different operators while adding more editorial and video / podcasting experience to his portfolio.

"In my spare time I like to try and anticipate the future! I pioneered the course fit and progressive form ratings and models for golf betting."

Bryan's Writing Philosophy

From starting off reading the likes of Enid Blyton’s adventure novels as a child, Bryan has grown to cover several different areas of content writing in the iGaming space. He’d describe his tone as informative yet irreverent.

Bryan’s objective is to beat the unbeatable odds and help others do the same! He does this by teaching you about anything from the mathematics behind gambling, to using bonuses to move the edge in your favour. Bryan has high standards of integrity and quadruple checks everything, maintaining a high-quality content output.

Bryan’s articles and content place an emphasis on SEO and he uses natural language processing (NLP) to help boost rankings. Bryan is versed in Surfer SEO and fluent in HTML with a wealth of experience under his belt working with and learning from the best.

Bryan’s writing portfolio ranges from reviewing casinos or constructing educational guides to writing tipping previews on golf or football. He loves to write educational pieces on general sports betting, online casinos, poker or anything iGaming.

Bryan in Numbers

  • 18
    Years of writing experience
  • 6
    Reviews written
  • 50+
    Articles written

Bryan's Areas of Expertise: 

bonuses-promotionsBonuses and promotions - In Bryan’s time he’s regularly optimised welcome bonuses and ongoing promos to maximise value at casinos and online bookmakers. 

sports-varietySports betting and tips – Bryan writes sports betting guides, previews and tips on his favourite sports for several of the top brands in the gambling niche.

casino-gamesOnline casinos and guides – From playing online and at physical casinos, Bryan has ample experience of online casino sites and the diverse portfolio of games. He reviews online casinos inspecting all the important areas of the platforms as well as the mechanics behind the scenes.

tip-strategyGeneral gambling strategy and mechanics – Bryan knows how online casino software is programmed and knows how bookmakers set their odds, with an edge built into the house favour. He also knows how to offset this edge and he likes to share his secrets! 

"I’ve tipped and backed several big golf winners in my time for some big publications. Shane Lowry winning the Open Championship at Portrush at odds of 66/1 in 2019 really stands out for me as I had a raft of followers tailing!"

chips-cards

Q&A with Bryan Nicholson

  • What started you off in the gambling space?

    I was always fascinated with both numbers and sports and my grandfather used to take me with him to bookmakers and amusements as a kid. Things just escalated from there and I can now combine my love of numbers, sports and gaming. 

  • Which casino game would you recommend?

    I like table games like blackjack, roulette and different variants of poker as they are lower variance with minimal house edge.

  • What's the best/worst tip you've ever gotten?

    A friend of mine once said “it’s 50/50, you either win or you lose!” It’s not.

  • What's the worst bet you've ever made?

    All my bets are based on maths and this is very important. I try to emphasise this in all my educational and tipping content.

  • What’s a fun fact people might not know about you?

    I get as much joy writing betting content as I do winning money placing bets!

    If that’s not enough, I was once asked over to the DP World Tour golf HQ at Wentworth to film pilot video content, and called “Bryanstradamus” live on air on Sky Sports by “Radar” Wayne Riley!

  • What's an often-overlooked feature that can make or break an online casino?

    I think bonuses and promotions are very important for your expected value at online casinos. The more bonuses the better but be careful to make sure you can easily meet all the terms, conditions, and wagering requirements.

  • How do you stay up to date on industry news?

    Twitter, LinkedIn, Google and other online social platforms tend to keep me up to speed with the latest happenings in the iGaming world.

Bryan's Articles 


 Bryan has written and edited numerous articles for CC IE:

Bryan's Reviews

Here are some of Bryan’s top online casino reviews:

  • Dealer’s Choice Poker Games Explained

    Dealer’s Choice Poker Games Explained

    Learn everything about Dealer’s Choice poker, including 20 popular game variants, strategies, and how to play online or on mobile. Perfect for all players. (and 20 Fun Variations You Can Try) If you’ve ever played poker at home, you’ve probably heard someone say, “Dealer’s choice!”.

  • What Is DAS in Blackjack

    What Is DAS in Blackjack?

    Learn what DAS means in blackjack. Discover how this rule works, why it lowers the house edge, and where to find DAS tables online in casinos. If you’ve played blackjack before, you’ve probably come across the term DAS. It’s short for Double After Split, and it’s one of the most.

  • Types of Slot Machines – A Simple Guide

    Types of Slot Machines – A Simple Guide

    Learn about the different types of slot machines, from traditional and video slots to progressive jackpots and new 3D and VR games. Slots are among the most popular casino games — with so many styles to choose from, this guide explains how each type works and finds your best fit.

  • What Is a Lottery Pool? (And How It Works)

    What Is a Lottery Pool? (And How It Works)

    Learn how lottery pools work, how to join or start one, and how they boost your chances of winning—without spending more. Simple guide for beginners. Want a better shot at winning the lottery without spending more money? A lottery pool might be your answer.

  • Are Online Casinos Rigged? The Truth About Fairness and RNG

    Are Online Casinos Rigged? The Truth About Fairness and RNG

    Wondering if online casinos are rigged? Learn how legal casinos use RNGs, get tested for fairness, and why shady sites are risky. If you’ve ever lost money playing online casino games, it’s natural to wonder: are these games rigged? The short answer: licensed online casinos are not rigged.

  • Penalties For Not Reporting Gambling Winnings

    Penalties For Not Reporting Gambling Winnings

    Find out what happens if you don’t report gambling winnings, how the IRS handles it, and what to do if your losses are bigger than your wins. Winning at gambling feels great—whether it’s from a slot machine, a sports bet, or an online poker hand.

  • How Many Poker Chips Do You Need? A Simple Guide

    How Many Poker Chips Do You Need? A Simple Guide

    Planning a poker night? Learn how many chips you need per player, starting stacks, chip values, and how to set up your game like a pro. Hosting a poker night at home can be a lot of fun, but figuring out how to split up the chips and.

  • What Is a Casino Marker? A Simple Guide

    What Is a Casino Marker? A Simple Guide

    Learn what casino markers are, how they work, and the legal risks of not paying them back, especially in Nevada. If you’ve ever gambled at a casino, you might have heard of a “casino marker.” It’s a short-term loan that the casino provides, allowing you to play without using your.

  • Spanish 21 vs. Traditional Blackjack

    Spanish 21 vs. Traditional Blackjack

    Compare classic blackjack and Spanish 21, including their rules and the best strategies to boost your chances of winning. Spanish 21 follows the same basic principles as blackjack — getting close to 21 without busting — but key rule changes impact strategy and house edge in some notable ways.

  • What is a Croupier?

    What is a Croupier?

    What is a croupier in a casino? Learn about their role, the difference between a dealer and a croupier, and the skills needed to succeed. If you’ve ever been to a casino or played live dealer games online, you may have heard the word croupier.

  • What Happened to Viktor “Isildur1” Blom

    What Happened to Viktor “Isildur1” Blom?

    Find out what happened to Viktor ‘Isildur1’ Blom, the poker pro known for his high-stakes battles and dramatic rise and fall in the poker world. Viktor Blom, better known by his online alias Isildur1, is one of the most captivating and enigmatic figures in the world of poker.

  • Are Online Slot Machines Rigged? Understanding Slot Fairness

    Are Online Slot Machines Rigged? Understanding Slot Fairness

    Wondering if online slots are rigged? Learn the truth about fairness in online slot machines and how they work to ensure a fair gaming experience. The Truth About Fairness in Slots Slot machines have been a casino favorite for years, from classic machines in Las Vegas to online slots.

  • Double Deck Blackjack: What You Need to Know

    Double Deck Blackjack: What You Need to Know

    Learn all about Double Deck Blackjack, including the rules for doubling, splitting, and other key moves. Double Deck Blackjack is a popular variation of the classic card game that balances single-deck and multi-deck versions. The number of decks in play significantly affects the house edge and strategies you can.

  • What Happened to Katrina Bookman?

    What Happened to Katrina Bookman?

    Discover Katrina Bookman's shocking story—she thought she won $43 million, but the casino claimed it was a mistake. Find out what happened next. Casinos are all about fun and excitement, but let’s be honest — we’re all hoping to win.

  • The Best Keno Numbers Combination

    The Best Keno Numbers Combination

    Keno is a game of chance popular in bars, restaurants, and casinos around the world. Which keno number combinations are the best to choose? Keno is a game loved for its simplicity and availability. It is very similar to the lottery but with better odds of winning.

  • The Best Poker Chip Sets Available

    The Best Poker Chip Sets Available

    A home poker game between friends and family members can be a great way to spend time. Just make sure you have the right chips It really doesn’t take much to get a home game of poker going. So long as you have a deck of cards, you can play.

  • What is Street Craps and Why Should You Play It?

    What is Street Craps and Why Should You Play It?

    Find out what street craps is, how to play, and why it's a fun and easy way to enjoy the game anywhere with just dice and a surface to roll on! Craps is a dice game with a lot of rules, but the main idea is simple—roll the dice.

  • What Does a Pit Boss Do in a Casino?

    What Does a Pit Boss Do in a Casino?

    Casinos are highly organized and tightly run ships. Lurking around the floor at any given time is the the pit boss. It is easy to get caught up in the glitz and glamor of your average casino. Behind the scenes, things are run efficiently in order to ensure that.

  • What is Blackjack Surrender

    What is Blackjack Surrender?

    Blackjack is a relatively simple game but it can get complicated when you include things like splitting pairs, doubling down, and surrender. Being an expert blackjack player takes practice and time. It also takes a solid understanding of the game, its rules, and the various moves that can be executed.