What started you off in the gambling space?

I was always fascinated with both numbers and sports and my grandfather used to take me with him to bookmakers and amusements as a kid. Things just escalated from there and I can now combine my love of numbers, sports and gaming.

Which casino game would you recommend?

I like table games like blackjack, roulette and different variants of poker as they are lower variance with minimal house edge.

What's the best/worst tip you've ever gotten?

A friend of mine once said “it’s 50/50, you either win or you lose!” It’s not.

What's the worst bet you've ever made?

All my bets are based on maths and this is very important. I try to emphasise this in all my educational and tipping content.

What’s a fun fact people might not know about you?

I get as much joy writing betting content as I do winning money placing bets! If that’s not enough, I was once asked over to the DP World Tour golf HQ at Wentworth to film pilot video content, and called “Bryanstradamus” live on air on Sky Sports by “Radar” Wayne Riley!

What's an often-overlooked feature that can make or break an online casino?

I think bonuses and promotions are very important for your expected value at online casinos. The more bonuses the better but be careful to make sure you can easily meet all the terms, conditions, and wagering requirements.

How do you stay up to date on industry news?

Twitter, LinkedIn, Google and other online social platforms tend to keep me up to speed with the latest happenings in the iGaming world.

Bryan Nicholson author page for casino.com Ireland

Meet Bryan Nicholson

Bryan Nicholson has been involved in the gambling niche for his whole adult life and in truth, even longer than that! Bryan has expertise in all areas of gambling including online casinos, physical casinos, sports betting and poker. He has authored two books on the subject.

Bryan kind of fell into the world of content writing in the iGaming space back around 2009 when he became head of golf betting for the Unibet blog. This came about after he started his own hugely popular blog where he previewed and tipped on two of his loves: football and golf, hoping to help inform others.

Having grown up in a gambling circle and frequented amusements (casinos) since he was just a lad, Bryan always found himself intrigued about the topic. He has since dedicated his life to wagering, sports and gaming online in one form or another and has been using his wealth of knowledge to write about gambling for the best part of 20 years now.

Bryan's Professional Experience:

Bryan’s background and professional experience includes:

Studied for a Degree in Mechanical Engineering (2002-2004)

Founder of Nicspicks betting blog amongst other sports betting websites (2007-2026)

Head golf columnist for Unibet (2009 – 2019)

2010-2012: Golf writer for Matchbook and 888Sport.

2011-2020: Contributor to several betting sites, magazines and newspapers including the Independent and Golf World, as well as continuing to build my own brand.

2022-2023: Bryan authored two sports betting books available for purchase on amazon: Angles and Edges and Hypnotised by numbers.

2021-2024: Content specialist for GDC (Gamblingdotcom) Group helping head up a massive project creating SEO and NLP optimised sports betting and casino sites and content for different states around the US as sports betting went live.

2024: Head golf columnist at Smarkets, moving on from online betting (dot com).

2025: Head golf man and sports content writer at FIRST (Uneforte)

2022-present: Bryan has continued his diverse content writing and ad hoc work for different operators while adding more editorial and video / podcasting experience to his portfolio.

Bryan's Writing Philosophy

From starting off reading the likes of Enid Blyton’s adventure novels as a child, Bryan has grown to cover several different areas of content writing in the iGaming space. He’d describe his tone as informative yet irreverent.

Bryan’s objective is to beat the unbeatable odds and help others do the same! He does this by teaching you about anything from the mathematics behind gambling, to using bonuses to move the edge in your favour. Bryan has high standards of integrity and quadruple checks everything, maintaining a high-quality content output.

Bryan’s articles and content place an emphasis on SEO and he uses natural language processing (NLP) to help boost rankings. Bryan is versed in Surfer SEO and fluent in HTML with a wealth of experience under his belt working with and learning from the best.

Bryan’s writing portfolio ranges from reviewing casinos or constructing educational guides to writing tipping previews on golf or football. He loves to write educational pieces on general sports betting, online casinos, poker or anything iGaming.

Bryan's Areas of Expertise:

Bonuses and promotions - In Bryan’s time he’s regularly optimised welcome bonuses and ongoing promos to maximise value at casinos and online bookmakers.

Sports betting and tips – Bryan writes sports betting guides, previews and tips on his favourite sports for several of the top brands in the gambling niche.

Online casinos and guides – From playing online and at physical casinos, Bryan has ample experience of online casino sites and the diverse portfolio of games. He reviews online casinos inspecting all the important areas of the platforms as well as the mechanics behind the scenes.

General gambling strategy and mechanics – Bryan knows how online casino software is programmed and knows how bookmakers set their odds, with an edge built into the house favour. He also knows how to offset this edge and he likes to share his secrets!

What started you off in the gambling space?
I was always fascinated with both numbers and sports and my grandfather used to take me with him to bookmakers and amusements as a kid. Things just escalated from there and I can now combine my love of numbers, sports and gaming.
Which casino game would you recommend?
I like table games like blackjack, roulette and different variants of poker as they are lower variance with minimal house edge.
What's the best/worst tip you've ever gotten?
A friend of mine once said “it’s 50/50, you either win or you lose!” It’s not.
What's the worst bet you've ever made?
All my bets are based on maths and this is very important. I try to emphasise this in all my educational and tipping content.
What’s a fun fact people might not know about you?
I get as much joy writing betting content as I do winning money placing bets!

If that’s not enough, I was once asked over to the DP World Tour golf HQ at Wentworth to film pilot video content, and called “Bryanstradamus” live on air on Sky Sports by “Radar” Wayne Riley!
What's an often-overlooked feature that can make or break an online casino?
I think bonuses and promotions are very important for your expected value at online casinos. The more bonuses the better but be careful to make sure you can easily meet all the terms, conditions, and wagering requirements.
How do you stay up to date on industry news?
Twitter, LinkedIn, Google and other online social platforms tend to keep me up to speed with the latest happenings in the iGaming world.