Locals-Focused Markets Defy Strip Slump
Amid 2025’s economic uncertainty, Las Vegas’ downtown and locals gaming sectors have emerged resilient in the face of the Strip’s struggles. While Strip revenue fell 3% year-on-year, downtown casinos grew 2%, and the locals market, now nearly $2 billion annually, climbed 5%. It continued a trend that saw similar outperformance even during the Strip’s record 2024 financial year.
REITs like VICI and Gaming and Leisure Properties, having absorbed much of Vegas’ casino real estate through sale-leasebacks, are now changing strategies as prime assets dwindle. VICI’s latest acquisition adds downtown and locals properties to its Vegas portfolio, a significant gap that existed before the Golden deal.
The firm highlighted Nevada’s “stable regulatory environment and low tax rate” as drivers, calling the locals market a target due to its “consistent and stable growth” and “high barriers to entry.”
Acquired Assets
VICI’s $1.16B acquisition encompasses seven properties: the iconic STRAT tower on the north Strip, Arizona Charlie’s Decatur and Boulder in the locals market, Laughlin’s Aquarius and Edgewater resorts, and Pahrump’s Nugget Hotel & Casino and Lakeside RV Park & Casino.
Combined, these assets offer 6,000 hotel rooms, 4,306 slots, and 78 tables. Golden will lease them back for $87 million annually under a 30-year master agreement, with 2% yearly rent increases after year three and renewal options spanning two decades.
Location Hurdles
The STRAT, Nevada’s tallest structure at 1,149 feet, remains challenged by its isolated location between the Strip and downtown. Former President Richard Shuetz lauded the tower as an “unbelievable” attraction but emphasized its position in “no-man’s land” limits critical foot traffic. CEO Sartini now shoulders the task of reviving these properties after Golden’s Q3 casino-resort revenue declines and flat locals-segment performance.