Third-Party Accountability
A KSA investigation revealed that the 711 B.V. advertising campaign was managed by an external partner that placed banners on sites targeting minors, including a primary school homework platform. While the operator told regulators it had identified the trend and initiated corrective measures, it breached legal obligations by failing to notify the KSA as legally required.
KSA condemned the oversight, stating that such ads and failing to report them were a violation of the law despite removing the content and tightening protocols. The operator faces scrutiny for withholding mandatory incident reports. KSA reiterated that licensed firms must disclose risks immediately, regardless of fault origin, to prevent systemic risks.
No Fine but Stricter Oversight
KSA opted against fining 711 following its minor-targeted ad violations, citing the operator’s swift corrective actions as justification for the warning. However, it stressed that compliance with advertising laws remains non-negotiable, even for outsourced campaigns. The decision coincides with the authority’s intensified 2025 monitoring of online gambling ads, prioritizing youth protection through heightened scrutiny of operator practices.
The 711 case underscores a broader industry mandate: operators must implement rigorous third-party vetting and real-time ad tracking systems to avoid underage exposure. With minors accounting for 23% of Dutch internet users, KSA warned that “preventative protocols outweigh reactive fixes” in combating gambling harms.
Gamusoft Sanctioned Over License Breach
While 711 avoided financial penalties this time, KSA signaled reduced tolerance for future lapses, urging transparency as a cornerstone of the gaming sector’s credibility. Gamusoft learned the hard way after it was fined for offering unlicensed gambling services to Dutch players. KSA noted Gamusoft had taken no measures to block local access. Weekly penalties of €280,000 (US$318,400) will apply until Gamusoft exits the market, with the operator retaining appeal rights. This underscores KSA’s thinning tolerance for unauthorized activities amid heightened enforcement.
