Fontainebleau Las Vegas Launches The Experience Collection

Fontainebleau Las Vegas rolled out The Experience Collection this week, a new perk within its Rewards program. The initiative lets members trade Bleau Points for admission to nearly two dozen attractions across the city. Built through a partnership with Vegas.com, the offering spans helicopter flights and supercar racing. It also includes immersive experiences like Omega Mart and the John Wick Experience. The launch marks a shift for the Strip resort, turning its casino currency into a broader citywide pass. Fontainebleau also expanded how members earn points, now including table games for the first time.

How to Redeem Bleau Points: Rates and Rules

Guests cannot book Experience Collection outings directly through the Vegas.com website. Instead, redemptions must happen in person at the Fontainebleau Rewards desk during a hotel stay. That structure keeps the perk tied to actual visits rather than remote bookings. The program uses a 2-to-1 redemption rate for outside experiences. An attraction priced at 50 dollars on Vegas.com requires 10,000 Bleau Points. Those same points would carry a 100 dollar value if spent inside the resort instead. Members need enough points to cover an entire purchase upfront. Guests cannot split payment between points and cash. Purchases are final in most cases, though refunds apply if the operator cancels an attraction.

Why Fontainebleau Took Its Points Beyond the Casino

Fontainebleau Senior Vice President of Slot Marketing and Operations Kevin Sweet described the strategy behind the launch. "Why not take our point currency and take it outside of our four walls?" he said. "No one's ever done that before." Sweet said he had considered the concept for several years. His goal was making a Las Vegas trip more all-encompassing. Rather than striking individual deals with each attraction, Fontainebleau partnered with Vegas.com. That company already maintains relationships across the city's tourism sector.

Casino rewards programs have traditionally kept points locked within a single property. This approach instead positions Bleau Points as currency usable well beyond the resort's walls.

Table Games Earn Points as Attraction List Grows

Monday's rollout also broadened how guests earn points at Fontainebleau. That joins slots and other resort spending as ways to build balances. Sweet said the broader goal is giving visitors another reason to choose Fontainebleau as their home base. That holds true even when part of a trip takes guests elsewhere in the city. He noted the move should help newcomers discover the resort. The Experience Collection lineup includes Allegiant Stadium tours, the Neon Museum, and Area15 among its nearly two dozen partner attractions. A complete list is available on Fontainebleau's website for enrolled Rewards members.