BetMGM Pioneers Landmark Women’s Sports Betting Deal with Las Vegas Aces

BetMGM has forged a landmark agreement as the exclusive online sportsbook and iGaming partner of the WNBA champions Las Vegas Aces. This marks the first major collaboration between a sportsbook and a women’s professional sports franchise. The multi-year partnership will run through the 2027 season.

The deal comes with a prominent BetMGM signage at Michelob ULTRA Arena at Mandalay Bay Resort and Casino and an integrated social media presence across the team’s social media pages. It also includes exclusive BetMGM user experiences, such as courtside access.

“This collaboration marks a new era for BetMGM,” CEO Adam Greenblatt emphasized. “As we enter this new era of tremendous growth in women’s sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces.”

League-Wide Collaboration

BetMGM has broadened its engagement with women’s basketball beyond the Las Vegas Aces partnership with a gaming deal with the WNBA. This agreement provides BetMGM commercial inventory during nationally televised games and rights to co-branded content featured on platforms like wnba.net/WNBABet.

This groundbreaking partnership has led to the development of the WNBA’s first-ever online casino game, a branded slot available on BetMGM’s iGaming platforms. This innovation highlights BetMGM’s commitment to championing women’s basketball in online gaming.

Reflecting on the collaboration, WNBA Chief Growth Officer Colie Edison stated, “On the heels of an incredible 2024 season when WNBA delivered significant growth in all areas of fan engagement, and with so much excitement surrounding the 2025 season, we want to continue to lean into betting and finding new and innovative ways to engage with our fans. BetMGM is doing just that by offering new and expanding betting markets for WNBA fans.”

Community Impact

The partnership was celebrated at the iconic Fountains of Bellagio, gathering executives from BetMGM, the Aces, MGM Resorts International, and Nevada nonprofit The Just One Project. At this event, BetMGM launched its “Steals for Meals” initiative, where every steal made by the Aces at home games will translate to a $50 donation to The Just One Project for needy families.

Enhanced Intrigue and Responsible Gambling Measures

This move coincides with surging interest in the WNBA. BetMGM reported a 133% year-on-year increase in WNBA betting activity in 2024. This prompted the introduction of expanded betting options, including player props, event odds, and playoff markets.

Concurrently, BetMGM reinforces commitment to responsible gambling by integrating GameSense into its platforms to guide safer player decisions in the WNBA and other leagues. The program is the product of the British Columbia Lottery Corporation and complements BetMGM’s existing responsible gaming tools.