Tim Miller launches consultancy focused on illegal gambling

Former Gambling Commission executive Tim Miller has launched GamReg Consulting, an international advisory firm that will help governments and regulators respond to illegal gambling. The consultancy will advise on regulatory design and implementation as authorities deal with new technology, political scrutiny and rising expectations around consumer protection. Miller says effective rules must also give players reasons to remain with licensed operators. The firm has already begun work with partners in North America and plans to broaden its international reach during 2027.

Keeping players in licensed markets

Combating illegal gambling will be a central part of GamReg Consulting’s work. The firm intends to help clients bring regulation, industry practices and technology together to make licensed markets safer and more appealing to consumers.

It also plans to collaborate with commercial providers that supply regulatory bodies. Miller said regulators need approaches that can keep pace with changes in gambling products without losing sight of how people choose where to play.

“They need practical, credible approaches that keep players safe while supporting a compelling consumer offer.” - Tim Miller, founder of GamReg Consulting

The balance matters because measures imposed on licensed businesses do not automatically apply to illegal operators. Miller’s consultancy will focus on how regulators can protect players while limiting the incentive to move outside regulated markets.

Miller cautions against tax hikes and bans

In a statement announcing the firm, Miller warned against “simplistic, blunt approaches like ever-increasing tax hikes or blanket prohibitions”. He called instead for regulation based on evidence, focused on outcomes and supported by technology.

His comments come amid debate over the effect of gambling taxes and restrictions on the licensed sector. GamReg Consulting’s stated approach puts that question alongside consumer protection: whether rules achieve their intended aims and how they affect the choices available to players.

Miller said he wants the firm to help turn those principles into regulation that works in practice and commands industry confidence.

Former Gambling Commission executive takes international role

Miller left the UK Gambling Commission earlier this year after more than a decade with the regulator. As executive director for policy and research, he led its research function and oversaw the launch of the Gambling Survey for Great Britain.

He also worked on changes arising from the review of the Gambling Act. These included measures covering age verification, financial vulnerability checks, online game design and direct marketing. Sarah Fox, a former senior civil servant at the Department for Digital, Culture, Media and Sport, was appointed to replace him.

Miller has also joined Gaming Compliance International as a strategic adviser. Its chief executive, Matt Holt, welcomed the appointment and pointed to Miller’s work at the Gambling Commission over the past decade.

Alongside his new consultancy, Miller stepped down from his board and treasurer roles at the Gambling Regulators European Forum. GamReg Consulting now gives him a platform to advise regulators beyond the UK as they confront illegal gambling in their own markets.