Novibet expands Greece casino portfolio with DEGEN Studios

Novibet has expanded its iGaming offering in Greece through a new content integration with DEGEN Studios. Though no longer a part of the UK market, Novibet’s platform is developing rapidly across Europe.

The rollout brings the supplier’s full catalogue live on the operator’s platform. It adds titles that include Zoomania, Vendetta Fury and Penalty Pro to Novibet’s existing casino library. The move shows there’s ongoing competition in Greece’s regulated iGaming market, as there is all over Europe right now. Operators all over are trying to strengthen their content portfolios to support player engagement and retention.

Novibet adds DEGEN Studios catalogue in Greece

The integration gives Novibet players in Greece access to DEGEN Studios’ full suite of casino games. This means the operator’s overall content library has more than 8,500 games.

Novibet was founded in 2010 and operates across multiple regulated markets in Europe and the Americas. The company uses a proprietary platform to manage its sportsbook and casino operations. Novibet no longer operates in the UK market, however. It surrendered its UK Gambling Commission licence back in 2022 for commercial reasons.

The latest agreement forms part of Novibet’s broader strategy to increase game variety and remain competitive in regulated jurisdictions. There is a heavy focus on content differentiation these days, which Novibet is striving to be part of.

DEGEN Studios extends European reach

For DEGEN Studios, the partnership provides further distribution within Europe and expands its presence in licensed iGaming markets.

Suppliers rely on partnerships with established operators to scale their reach and introduce new titles to regional audiences. The Greece launch adds another regulated market presence for DEGEN Studios. The competition among content providers is particularly intense here.

DEGEN Studios is relatively new itself. The provider has only been around since 2025 but develops its games with the help of the YGS Program from Yggdrasil. The studio’s aim is to make games feel different the moment they load. The games are hardcore high volatility slots that are different from the familiar mechanics you might be used to elsewhere.

Who else is adopting DEGEN Studios?

The integration highlights wider trends across the iGaming sector. Operators and developers continue to collaborate on expanding content availability and diversifying gameplay formats.

DEGEN have also partnered with Hub88. It will be interesting to see which other online casinos choose to partner with DEGEN in the future.

“At Novibet, we are committed to continuously enriching our content portfolio with high-quality games that deliver engaging and diverse player experiences. DEGEN Studios brings a distinctive creative approach, and we are pleased to introduce their titles to our players in Greece.” – Foteini Matthaiou, Executive Director of Casino at Novibet.

Greece market activity reflects wider European competition

The integration also reflects broader competition across regulated European gambling markets, including the UK, where operators continue to invest heavily in exclusive content and larger game libraries to retain players amid rising compliance costs and tighter regulation.

While the agreement is focused on Greece (and Novibet aren't in the UK anymore), similar supplier partnerships are an important strategy for UK-facing operators looking to differentiate their casino offerings given that the market is increasingly saturated. Brands are seeing high demand in terms of competition so diversification is a great tactic.