Midnite renews Sun Dream Team sponsorship for 2026/27 season

Midnite has renewed its partnership with The Sun Dream Team. This extends its sponsorship of the fantasy football competition into the 2026/27 season.

The agreement will see the betting and online casino operator continue supporting what is described as the UK’s largest commercial fantasy football game.

The Sun Dream Team was first launched in 1999. It allows users to select players competing across several domestic and European tournaments. These include the Premier League, FA Cup, League Cup, Champions League and Europa League.

Players earn points according to their performances in real matches. This includes goals, assists, clean sheets and appearances lasting at least 60 minutes. Additional Player Performance Marks are awarded by journalists from The Sun.

The 2026/27 competition will offer a top prize of £60,000, alongside further cash prizes and updated gameplay features.

Midnite targets football audiences

Midnite said the renewed agreement would enable it to continue delivering a player-focused experience while connecting with football supporters throughout the season.

Andrew Mook, head of brand marketing at Midnite, said the company was delighted to extend the partnership following a successful first campaign.

“Fantasy football is such an important part of the football fan’s experience of the game throughout the season.” – Andrew Mook

Mook said fantasy competitions provided additional excitement for supporters, who could follow the performances of their selected players across different matches.

He added that the renewal, alongside Midnite’s recent agreements with Middlesbrough and Sheffield United, showed how the operator intends to bring supporters closer to football.

Owen Griffiths, director of commercial revenues at The Sun, welcomed Midnite’s return for a second season. He described Dream Team as a leading fantasy football destination for UK supporters and said the companies hoped to make the new domestic campaign memorable for players.

Football sponsorship portfolio grows

The renewal forms part of a wider expansion of Midnite’s presence across British football.

The operator recently became principal partner of Wolverhampton Wanderers and Middlesbrough, while renewing its partnerships with Sheffield United and Southampton.

Its football marketing activity has also included sponsorship of The Good, The Bad and The Football. This podcast was hosted by former Manchester United players Paul Scholes and Nicky Butt alongside television presenter Paddy McGuinness.

During the 2026 FIFA World Cup, Midnite promoted its brand at BOXPARK venues in Shoreditch, Wembley, Camden and Liverpool, as well as BoxHall.

The company also maintains partnerships outside football. It sponsors the World Snooker Championship and served as the UK betting and casino partner for the 2026 Johnstone’s Paint Masters.

The latest Dream Team agreement gives Midnite another season-long platform through which to reach UK football audiences as it continues building its sports sponsorship portfolio.