Betfred partners with BR-DGE to strengthen payments infrastructure

Betfred has partnered with payment orchestration provider BR-DGE to upgrade its payments infrastructure. The move is designed to improve its UK platform in terms of speed, resilience and overall checkout performance.

The integration is already live. It supports both deposits and withdrawals through a single connection. Betfred says the partnership is helping deliver stronger conversion rates and a smoother experience for customers.

Single integration for payments

As part of the agreement, Betfred is using BR-DGE as its payment orchestration layer. This allows the operator to manage both pay-ins and pay-outs through one system.

The setup connects Betfred to multiple payment service providers and methods:

• Cards.
• Bank-to-bank transfers.
• Digital wallets.

With the consolidation of these services, Betfred can reduce friction at the checkout. It also gives the operator more flexibility when adding new payment options in the future.

Proven performance during peak events

BR-DGE processed more than one million transactions across the four-day Cheltenham Festival. This included activity during the  Cheltenham Gold Cup, which is one of the busiest fixtures in the betting calendar.

Handling this level of volume without disruption is crucial for operators. Payment delays or failures during peak moments can impact customer satisfaction and revenue hugely.

Focus on speed and fraud prevention

As well as improvements in performance, the integration also introduces improved fraud controls.

BR-DGE will provide layered, real-time fraud and identity decisioning. There will be checks both before and after transactions are authorised. The system works through specialist partner integrations.

The aim is to give Betfred greater control over fraud risk. This happens all while keeping the checkout process smooth for legitimate users.

Jacob Spencer, chief revenue officer at BR-DGE, said the partnership allows Betfred to handle spikes in demand without slowing transactions. He added that the system provides flexibility to support future growth.

Nick Cockerill, group chief product officer at Betfred, highlighted the importance of reliable payments during major events. He said customers expect fast deposits and withdrawals, whether betting on the Grand National or regular football fixtures.

“From the Grand National to a Saturday afternoon football fixture, our customers expect betting to feel easy and trusted. That includes being able to pay and get paid their winnings without delay. Working with BR-DGE helps us support that experience during our busiest periods, so payments don’t get in the way of the bet. Our business can continue to expand at speed, with the confidence that our payments infrastructure is in safe hands.” – Nick Cokerill, Betfred

Strengthening the UK iGaming ecosystem

This is reflective of the wider trend across the UK iGaming sector. Operators are investing in payment orchestration to improve performance and scalability.

Transaction volumes are continuing to rise. This is particularly the case during major sporting events. It means having good payment infrastructure is becoming a competitive advantage.

For Betfred, the partnership with BR-DGE is not just about handling current demand. It also positions the operator to scale efficiently as player expectations and payment technologies continue to evolve.