Intra-Party Momentum
Duncan Smith warns that the current framework remains dangerously behind the curve of technological change, pressuring Starmer’s government to prioritize harm reduction over donor interest. “It is clear that much more needs to be done to ensure our regulatory framework is fit for the digital age to protect people from harm,” he explained. “This inquiry plays a crucial role in shaping our recommendations to government.”
The reform drive now extends beyond cross-party alliances, with Labour’s 2024 parliamentary cohort becoming crucial advocates for rewriting the UK’s gambling rules. Newly elected MPs Beccy Cooper, Andrew Pakes, Sarah Coombes, and former Royal Marine Alex Ballinger rally together, demanding to scrap the UK Gambling Act 2005 entirely, arguing reforms here and there cannot address systemic failures.
Mounting Supporting Arguments
“I think a new Gambling Act will be needed to meet our manifesto commitment to reducing gambling-related harm,” Cooper insisted, calling for the government to ban predatory products, eradicate youth-focused advertising, and dismantle gambling’s significant presence in sports sponsorships.
Ballinger, referencing his military experience with addiction crises, warned of regulatory blind spots, stating, “Today’s gambling industry requires stronger and more effective regulation across a range of areas—from advertising and taxation to the future of land-based gambling.”
Systemic Regulatory Shift
While the government has implemented some of the 2023 White Paper measures, including online slot bet limits and a statutory levy, reform advocates decry these as temporary fixes. The APPG’s review targets gaps in the administration’s approach, with potential recommendations ranging from limitations on sports sponsorship to oversight of crypto gambling and a total advertising ban, similar to tobacco laws.
Duncan Smith condemned current sports marketing policies as a “soft decision,” demanding statutory restrictions on football club betting sponsorships. The most contentious proposal involves transferring gambling regulation from the Department of Culture, Media and Sport (DCMS) to the Department of Health and Social Care. The shift would redefine it as a national health crisis rather than entertainment.