LIV Golf CEO Says League Remains on Track Despite Funding Questions

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Key Takeaways
- LIV Golf is pursuing outside investment while PIF's support nears end
- CEO Scott O'Neil says discussions with potential investors have been encouraging
- Reports surfaced that PIF could pull funding on LIV before the season ends
This past Tuesday, LIV Golf CEO Scott O'Neil sat down with CNBC, where he said he has to trust that the Saudi Arabian Public Investment Fund (PIF) will fund LIV Golf through the remainder of the 2026 season.
“I can say they’ve been terrific partners so far, and you have to take an incredible organization like PIF at their word,” O’Neil said. “They’ve been very public about funding us through the season, so we are full steam ahead.”
In May, LIV Golf was preparing to seek between $250 million and $350 million in funding, as PIF plans to suspend funding for the professional golf organization.
CNBC reported in late April that PIF was pulling its funding and that PIF Chairman Yasir Al-Rumayyan stepped down as LIV Golf chairman.
O'Neil Says LIV Golf Remains Focused on the Season
While O'Neil seems confident that PIF will fund it through the end of the season, CNBC said that "recent media reports suggested PIF could pull its money earlier than planned, raising doubts about whether the league could even finish out its season."
CNBC asked O'Neil about the reports, and he said that the players, advisors, and management were "locked in."
He was then asked if he could guarantee the four remaining tournaments on the schedule would happen and he responded by saying that he can guarantee "a heck of a return if you come invest in this business" and added that LIV now needs to be “disciplined and very, very value-creative" to sustain itself.
“I think we have a very, very special opportunity to create tremendous value,” O’Neil said.
LIV Continues Searching for New Investors
O'Neil told CNBC he's had five formal meetings to discuss investment and funding for LIV Golf and has 18 planned for this upcoming week. He said that the response has "been positive."
“While we have incredible business momentum, what we don’t have is a lot of time, so we’re very urgently out there talking to those who are interested,” he said.
Following news that LIV Golf lost PIF funding, one of the league's top stars, Jon Rahm, said he had faith LIV would come up with a plan.
“I do believe that for the business plan to change, whatever they’re coming up with, there will need to be some concessions on our part,” said Rahm, one of LIV’s highest-paid athletes, during a press conference at LIV Golf’s Virginia tournament at Trump National Golf Club in Potomac Falls, Virginia.
Richard Janvrin is a graduate of the University of New Hampshire. He started writing as a teenager before breaking into sports coverage professionally in 2015. From there, he entered the iGaming space in 2018 and has covered numerous aspects, including news, reviews, bonuses/promotions, sweepstakes casinos, legal, and more.
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