iGB L!VE 2026 brings global iGaming industry to London

The global iGaming sector will gather in London next month as iGB L!VE 2026 opens its doors at ExCeL London on 1-2 July.

Widely regarded as one of the industry's leading business events, iGB L!VE brings together operators, affiliates, suppliers, technology vendors, game developers and industry innovators for two days of networking, product showcases and market insights.

Organisers expect more than 15,000 attendees from across the gambling ecosystem, with businesses using the event to build partnerships, explore new markets and discover the latest technologies shaping the future of the sector.

Held at ExCeL London, the event positions itself as the commercial engine of the iGaming industry, offering opportunities for companies to connect with decision-makers and explore emerging trends across casino, sports betting and affiliate marketing.

Networking and growth opportunities

Networking is one of the central attractions of iGB L!VE. There's a packed programme designed to connect industry professionals from around the world.

The event opens on 1 July with a networking session in Gallery Room 3 at 10:30am, followed by the iGB L!VE Africa Summit at 11:00am. The summit will explore opportunities across one of the fastest-growing gambling markets globally. It will bring together operators and suppliers focused on expansion across the continent.

Throughout the two-day event, attendees will have opportunities to meet potential partners, discuss commercial opportunities and gain insights into strategies for entering new markets, reducing acquisition costs and strengthening their competitive position.

Safer gambling and black market concerns take centre stage

Alongside its commercial focus, iGB L!VE 2026 will dedicate significant attention to safer gambling and the growing challenge posed by illegal operators.

One of the key sessions on 1 July, Securing the ecosystem: How players, operators and suppliers can reduce the power of the illegal market, will examine how the regulated sector can work together to combat black market activity.

This theme continues throughout the event, with several sessions focusing on player protection and regulatory priorities.

At 11:50am on 1 July, delegates can attend Inside the UK Gambling Commission: Priorities, pressures and the path forward in the Safer Gambling Zone. The session is expected to provide valuable insight into the regulator's current priorities as the UK gambling sector continues to adapt to ongoing regulatory reform.

Later that afternoon, Safety by design: Rewriting how safer gambling is built in will explore how operators can embed responsible gambling tools directly into products and customer journeys rather than treating them as standalone interventions.

Affiliate marketing and player protection in focus

Affiliate marketing will also receive significant attention during the event.

On 2 July, the session Future of affiliate marketing: Adapt and win will examine how affiliates can respond to changing regulations, evolving consumer behaviour and increasing competition across digital channels.

Meanwhile, concerns around illegal gambling will remain high on the agenda. The session Digital platforms and the black market: Tackling illegal gambling online will explore the role technology companies and digital platforms can play in preventing consumers from accessing unlicensed operators.

Another notable presentation comes from Casino Guru, which will unveil its new Player Protection Rating project. Scheduled for 3:00pm on 2 July, Data-driven player protection: Benchmarking safer gambling across 8,000 online casinos will introduce a large-scale initiative designed to assess responsible gambling standards across thousands of operators worldwide.

The project aims to provide greater transparency around player protection measures and help raise standards across the online gambling industry.

London prepares to host the industry

With thousands of delegates expected to attend, iGB L!VE 2026 is set to be one of the largest gambling industry gatherings of the year.

As regulatory change, responsible gambling and black market activity continue to dominate industry discussions, this year's event will offer a platform for businesses, regulators and technology providers to exchange ideas and shape the future direction of the sector.

For many attendees, the combination of networking opportunities, educational sessions and commercial discussions makes iGB L!VE one of the industry's most important annual events.

Key sessions at iGB L!VE 2026