LIV Golf Seeking Hundreds of Millions in New Investor Funding
Key Takeaways
- LIV Golf reportedly plans to raise between $250 million and $350 million from investors
- Saudi Arabia’s Public Investment Fund plans to stop funding LIV after the 2026 season
- Current LIV golfer Jon Rahm expressed faith in LIV golf panning out
On Thursday, LIV Golf is preparing to bring an updated business plan and investor pitch "on the road" to raise more capital to continue operations beyond the end of this season, per CNBC.
LIV Golf will seek between $250 million and $350 million from investors. The "capital raise plans" are being brought by Ducera Partners, a "boutique investment bank," per CNBC. Ducera Brothers will be advising LIV Golf during this process.
CNBC is also reporting that parts of the proposal they've seen include qualified investors and aim to “fully recapitalize LIV and drive path to profitability.”
This all comes after the Public Investment Fund (PIF) in Saudi Arabia announced it would stop funding operations for the league after the 2026 season. The Chairman of PIF, Yasir Al-Rumayyan, also stepped down as chairman of LIV Golf, which was founded in 2022 along with Greg Norman, a former pro golfer.
Last month, the league said a new independent board of directors had been put in place.
LIV Golf Faces Financial Questions After Saudi Funding Change
Along with the new capital comes a way for the league ownership to be controlled by new investors, players, and LIV management.
CNBC notes that PIF may have incurred about $5 billion in costs throughout LIV's life cycle and hasn't seen any profit.
The league still has hundreds of millions owed in player contract obligations, but it aims to become profitable in the next two years.
According to Bloomberg, one possibility for LIV Golf could be bankruptcy to reset.
Current LIV professional golfer Jon Rahm expressed faith in LIV to come up with a good plan.
“I do believe that for the business plan to change, whatever they’re coming up with, there will need to be some concessions on our part,” said Rahm, one of LIV’s highest-paid athletes, during a press conference at LIV Golf’s Virginia tournament at Trump National Golf Club in Potomac Falls, Virginia.
LIV Golf Pitching Team-Based Format to Investors
As part of what LIV brings to potential investors, the inclusion of team-based golf, with insiders promoting it as a "potentially massive growth driver for the sport," was cited by CNBC.
Next season, LIV Golf hopes to host 10 team events worldwide, per investor pitches CNBC reviewed.
We'll see whether LIV Golf can secure the funding it needs to continue, or whether golfers will ultimately return to the PGA TOUR.
Richard Janvrin is a graduate of the University of New Hampshire. He started writing as a teenager before breaking into sports coverage professionally in 2015. From there, he entered the iGaming space in 2018 and has covered numerous aspects, including news, reviews, bonuses/promotions, sweepstakes casinos, legal, and more.
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