In the ferociously competitive world of online casinos and sportsbetting, one age-old business mantra continues to stand the test of time: the customer is king. It might be as obvious as the nose on your face, but any Internet business that neglects ‘customers that click’ is in danger of seeing its market share disappear.
In 2020, the Mansion Group won the International Gaming Awards category for ‘Best Customer Service Company of the Year’. The award recognises the value of retaining customers and providing an excellent level of customer service. It acknowledges the bottom-line value of customer satisfaction.
The simple reality that keeping users happy is a critical business factor. The difference between success and failure.
Make a Customer – Not a Sale
In the 1990s, upscale American fashion retail queen Katherine Barchetti famously said: “Make a customer, not a sale.” Barchetti was ahead of the times. In the faceless world of online business, customer interaction is usually completely absent from any transaction. You find what you want. You click. You order. You wait. Satisfaction arrives with a knock at the door and a product that delivers.
Online gambling is even more abstract. There is no physical product at the end of the trade. Just a combination of financial transactions, combined with emotion, excitement, and hope. In other words: a gamble.
The Mansion Group is an industry-leading business and home to some of the most important online betting brands in the world, including: MansionCasino, MansionBet, Casino.com, and SlotsHeaven. MansionCasino established itself in 2006, when it signed a multi-million pound deal to be the official shirt sponsor for Tottenham Hotspur.
In 2018, the gambling business was rocked, when several betting giants were hit with multi-million pound fines. Ladbrokes Coral, William Hill, and Paddy Power were all found guilty of failing to protect vulnerable customers by the UK’s industry regulator the Gambling Commission.
Neil McArthur, the Chief Executive Officer of the Gambling Commission, said the hefty fines would make the industry ‘sit up and pay attention’ and has called on the industry to cooperate to make gambling in Britain the safest and fairest in the world.
“I need you to work together to make sure you are the best – the fairest, safest – gambling operators in the world. I need you to work with us to put your customers, their enjoyment and their safety, at the top of your agenda,” he said.
It’s a message that the Mansion Group has taken on board. In 2018, the business picked up the Capital Finance International award for most responsible online gambling operator. At the time, Mansion Group’s Risk and Compliance Director said: “Throughout the significant growth of Mansion, we have continued to focus our efforts on responsible gambling. We are constantly striving to provide the best possible customer experience.”
Now, less than two years later, the trophy cabinet in the Gibraltar-based business needs extending, with the addition of the IGA award for Best Customer Service. Clearly, the goal of providing that ‘best possible customer experience’ is being achieved.
To achieve its goals, Mansion Group brands offer Customer Support 24 hours a day, every day of the year. Combined with a portfolio of thrilling slots, and casino classics like online Roulette, Blackjack, Poker, Craps, and more, it adds up to an environment when fun and customer care take equal billing. The IGA award is the latest in a slew of accolades enjoyed by Mansion Group in recent years. It 2018, it also won the IGA Casino Operator of the Year, following the rebrand of Casino.com.
The Mansion Group has proven that diligence and responsibility are not business costs. Instead: they are opportunities that have both fostered success and earned this popular brand a reputation as a safe, secure, and fun place to enjoy a bet.
Why not find out for yourself? Try your luck at any one of the award-winning Mansion Group brands. Spin the reels at SlotsHeaven, hit the tables at Casino.com, enjoy some world-class casino action at MansionBet, or take a shot at a winning play at MansionBet. Good luck and play safe.