Casino.com UK Editorial Guidelines 2025

At Casino.Com UK, we strive to provide our users with the most up-to-date and valuable content online. We follow a set of strict editorial guidelines to make sure we deliver the most useful and accurate information.

The aim is to provide the most trusted, transparent, and valuable content to UK casino players. Our player-first philosophy gives you the information you need to make responsible and informed choices, giving you the best chance to have an enjoyable gaming experience.

We have a set of values that we consider with every piece of content. These are the pillars to creating high-value content for our readers:

• Accuracy: We are committed to only using verified information, so all content is factual and trustworthy.
  
• Independence: All reviews are carried out independently from any commission deals or advertising influences. The reviews are based on real experiences from industry experts.
  
• Transparency: We always highlight the content which may contain affiliate links and partnership deals. 
  
• Responsibility: Most importantly, we promote safer gambling in the UK. 

All content is created by real humans, based on thorough research and with the audience always top of mind. The content creators are experts in the gambling industry, having held various roles across the casino vertical. 
The subject matter is always thoroughly researched, with real-time testing taking place. This includes creating accounts, making real deposits, playing for real money, communicating with support channels, and making real cash outs. We go through the customer experience in order to produce content with integrity. 
Additionally, the written word is easy to digest, with fancy words and fluff left out. Lastly, experienced editors run checks before anything is published for new and seasoned players to read.

Reviewing online casino operators is the cornerstone of our content. We only focus on reviewing casinos that hold gaming licenses and certifications from the Gambling Commission of Great Britain. 
The reviews will cover all important areas, such as casino games, bonus offers, deposit and withdrawal methods, payout speeds, support options, site security and fairness. 
The review content is backed by testing logs, screenshots, and more, promising an authentic review. Lastly, we have a scoring structure to promote a consistent scoring criteria across all casino reviews.

We have a set criteria that we follow when reviewing UK casino sites. We score each area of the casino experience out of five. 
For example, in the payment category, an online casino will need to offer a convenient variety of deposit and withdrawal options and complete cash outs on the same day to score a perfect five points. If the payouts take five days to complete, then it will score a 2/5. 
In the game category, the online casino must have over 3000 games, including a mix of game options for a perfect score, whereas around 1000 games will be a 4/5, and around 500 games with no live dealer options will only score 2/5.
If a casino has many support options with quick human connection, it will get a 5/5, but if support is limited with only email available and long wait times, it will get a 2/5.
This scoring gives you an idea of what to expect as a player at that casino. A 5/5 score leaves little room for improvement, while a 2/5 score needs more work in that area. Some scoring categories will be more important to players than others, but we also provide an overall rating for further clarity.

We have a team of internal editors dedicated to running through the details, fact-checking and ensuring the content meets the standard we strive for. The information is cross-checked across reliable sources only. 
Our experienced checkers will ensure the information matches up with regulator sites, gaming operators, gaming studios, and the latest industry news. We aim to publish content that is true to life, and no stone is left unturned in the quest to achieve high-value content that is truthful and impeccable in all forms.

On some occasions, content may require a refresh. We have processes in place to swiftly recognise out-of-date content, such as regular audits throughout the year. These updates can relate to the current regulation landscape, the licensing info, bonus offers, or something else.  
Any content requiring attention is then updated, checked, and published with a quick turnaround. We strive to deliver factual information, no matter how big or small. The latest update date is also visible on every piece of content.

Transparently, some casino content will include links to other sites. These may include affiliate links, which means Casino.com may benefit from affiliate commissions from other sites. We ensure all affiliate links are labelled clearly. 
Furthermore, affiliate links do not impact the information in the content. The content is created independently of any affiliate deals, with links only added at the last stage before publication. 
These links help fund the content creators and editors to ensure we keep delivering regular gaming content.

The content is thoroughly researched, and information is only taken from the most trusted sources, promising facts. We look at real industry organisations such as the UK Gambling Commission, IBAS, GamCare, BeGambleAware, eCOGRA and others. 
Additionally, we will consider government research and official data from UK-licensed operators. All information must be backed by industry-trusted services, leaving no chance for false or incorrect info and data to creep into the content.

Responsible gaming is at the forefront of our messaging. We encourage readers to consider the impact of gambling and how to stay in control of their play. You will find useful and trustworthy links to established organisations that promote safer gambling and provide help to players who lose control. 
Additionally, you will find information on setting up account limits and how to recognise a potential gambling problem. Responsible gaming is an important subject matter, and one we take very seriously.