Meet Adam Dickinson

Adam’s iGaming experience stretches far and wide, covering many roles across top-tier gaming operators, including PlayOJO, Betway and Metawin. Adam can consider himself an industry veteran, with over a decade on the marketing frontline in gambling’s competitive landscape. The industry knowledge makes him a trustworthy voice at Casino.com.

Adam believes in less is more - why write ten words when five will do? His content is sharp, short, and free of fluff. He understands quick reading is preferred, and keeping it short and sweet makes it more digestible.

Outside of the gaming industry, Adam likes to make sure he’s ticking off his bucket list, embarking on adventures and creating stories on a personal level.

Adam's Professional Experience:

2013 – Betway – Content and Promotions Exec – Creating content for all Betway brands, including CRM materials and blogs.

2014 – Party Poker – CRM – Creating customer communications for Poker and Casino brands

2016 – PlayOJO – CRM/Content/Social – Creating feature content, customer communication lifecycles, owning the blog, and manager social media channels.

2018 – Kings Gaming – Head of Marketing – Overseeing marketing activities

2020 – Metawin – Head of Marketing – Launching go-to-market initiatives.

2022 – Bodog - Head of Marketing – Overseeing marketing activities

2024 – Rhino Entertainment – Country Manager – Owning the Canada market for Casino Days and other brands.

Adam's Writing Philosophy

Adam is an avid reader and enjoys simple and to-the-point, without fluffiness. He takes this approach when he is creating content, aiming to deliver value with every sentence. Adam goes to great lengths to ensure all the content is factually correct, reputable, and trustworthy. He will break information down into easy, bite-sized pieces, so it’s effortless to digest and a breeze to read. Of course, when the opportunity is there, Adam will try and inject a bit of humor to keep the reader engaged. Adam is all about less is more and short is sweet.

Adam's Areas of Expertise:

Adam has wide and diverse experience in the industry, working across regulated and unregulated markets. Not to mention covering all ground across casino, sports, poker, lottery, and bingo. This has allowed him to gain knowledge across many categories in the online gaming space, so there is plenty of value within his content. Here are his top areas of expertise:

Game Guides - Games are the backbone of gambling sites. Adam's experience with games goes from the mechanics all the way to the commercial side.

Responsible Gaming Measures - Adam is an advocate for safe gambling and believes the responsible gaming message must always be pushed.

Bonuses and T&Cs - Adams' experience within CRM and promotions means he knows bonuses and terms inside out.

Regulation & Legal - Working across different markets requires a deep understanding of the regulation landscape.

Which casino game will you never play?

For me, I must consider the probability first, so I will never play games like Keno, where the return to player percentages are less favorable.

What's the best/worst tip you've ever gotten?

The worst tip I ever got was on this Greyhound race. The guy was promising a win, but my experience told me the dogs are more like a 1/6 chance of winning, and not one dog being a 'sure thing'. I was right not to listen to the tip.

What's your favourite slot game?

I love visually immersive slots that a jam-packed with bonus action. I really know "Valley of the Gods" from Yggdrasil Gaming and "Reactoonz" from Play N Go.

Where do you see the gambling industry going?

It will keep growing, as it's becoming more accessible to players around the world. With crypto gambling, anyone can play real-money games without verification. There will be plenty more grey and black-market operators launching, so it's important to only pick vetted and trusted sites.

How do you stay up to date on industry news?

I've joined many gambling groups and forums. I also receive emails from regulators and industry leaders. Things are always changing across markets, and it's my business to know what's happening.