World Trade Center Developer Releases NY Casino Renderings

Photo by Flickr, CC by-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0/)
Key Takeaways
- The project would be built inside a 785-foot skyscraper in Hell’s Kitchen
- The renderings were released much later than those from the seven other casino bidders
- Two preeminent groups recently folded on the casino bidding process
Silverstein Properties, Rush Street Gaming, and Greenwood Gaming and Entertainment finally released renderings of their planned multi-billion-dollar casino-resort in New York.
The plans would completely redefine Manhattan’s Hell’s Kitchen with a 785-foot skyscraper. Inside the building, designed by the World Trade Center developer Larry Silverstein’s firm, would also be a 1,000-room hotel, restaurants, a food hall, and the Avenir casino.
Silverstein already owns the 2.1-acre site at 11th Ave. between 40th and 41st Streets.
Plans for the facility
On top of the basic accommodations for the Avenir, renderings also revealed a 1,000-seat concert hall, 100 affordable housing units, and 600,000 square feet of gaming space spanning eight stories inside the building.
Silverstein estimated 4,000 temporary union construction jobs and at least 5,000 permanent union jobs if the casino receives approval from state officials.
Over the last 40 years, we have invested heavily in this neighborhood, and care deeply about the fabric of this community,” Lisa Silverstein, CEO of Silverstein Properties, said, per the New York Post. “We design as though the neighborhood is a campus, architecturally tying all the elements so they work seamlessly together.
“It will bring more security, enterprise, and entertainment on a level that doesn’t exist in one establishment and become a sophisticated addition to the New York skyline.”
Silverstein, 93, is late to the game with his proposal for one of three New York licenses that will be awarded before the end of the year. Other bidders, such as New York Mets owner Steve Cohen, shared their plans months or years ago.
Rush Street Gaming, which operates Rivers Casinos in New York, Pennsylvania, Illinois, and Virginia, was added to the project last month. Greenwood, a hospitality and gaming firm, oversees two Parx casinos in Pennsylvania and would share management responsibilities with Rush Street.
Taking advantage of the times
Although the Silverstein bid was late to the party, it benefitted from the recent withdrawals of bids by Related Companies and Wynn Resorts in Hudson Yards and Las Vegas Sands in Nassau County.
A proposed facility at Saks Fifth Avenue also shut down its group in April.
Casino license applications are due to the New York Gaming Facility Location Boards by June 27. Applications may not be submitted until they receive approval from their Community Advisory Committee, meet the necessary zoning requirements, and pay a $1 million application fee to the New York State Gaming Commission.
New York City committees consist of the state Governor, Kathy Hochul, the New York City mayor, Eric Adams, a state senator, an assemblymember, the borough president, and a city councilmember. Two-thirds of the board must approve the application for it to advance.
Silverstein is competing against seven other bidders with planned locations including Times Square, Queens, The Bronx, Coney Island, and Brooklyn.
Grant is an industry news expert who covers legislative news, financial updates, and general industry trends. As a veteran of the gambling industry, Grant has experience in the world of casinos, sports betting, and iGaming. As a former long-distance runner, he knows a thing or two about persistence and consistently holding himself to a high standard.
Related News

PENN Moving New Orleans Riverboat Casino On-Shore for $195 Million
Current plans for a new property call for 140,000 square feet of development and a wide array of gaming and entertainment options.

South Africa Launches New Gambling Task Force as Crackdown Begins in Limpopo
South Africa's newly established Illegal Gambling Task Team has carried out its first enforcement operations, arresting 13 people and inspecting five suspected illegal gambling sites in Limpopo. The coordinated action signals a tougher national approach to illegal gambling, with similar operations expected to be rolled out across all nine provinces.

Trump Media Scraps Truth Predict Launch, Opts for Crypto.com Marketing Deal
Trump Media is no longer launching Truth Predict on Truth Social, instead opting for a marketing agreement that directs users to Crypto.com.

Yggdrasil Expands South African Reach with Two New Casino Deals
Casino games supplier Yggdrasil has expanded its presence in South Africa after launching its content with Lucky Fish and Bet Set Win. The two new partnerships take Yggdrasil's reach to more than 30 operators in the country as the supplier continues to target growth in the South African regulated gambling market.
.jpg)
Burnham to scrap ‘aim to permit’ rule for betting shops amid closures
Councils will gain greater control over new betting shops and adult gaming centres as part of reforms aimed at revitalising high streets.

Vicky Foxcroft appointed gambling minister following DCMS reshuffle
The Labour MP has previously supported restrictions on gambling advertising, credit card betting and the expansion of high-street venues.

Gambling Commission Warns Poor ID Checks Undermined FRA Pilot
Inaccurate names and addresses prevented some high-spending customers from receiving frictionless financial risk assessments.

Only 20% Of UK Prize Draw Operators Have Signed Voluntary Code
A new Rokker white paper reveals limited uptake of the prize draw voluntary code amid VAT uncertainty and increasing consolidation.

The Greenbrier to Shut Down Casino, Cut Jobs Amid Refinancing Deal
The $500 million framework would wipe out substantial debt obligations owed by The Greenbrier and contribute to future improvements made to the facility.

Alberta Directs iGaming Revenue to Gambling Addiction Help
Alberta is using iGaming revenue to fund new gambling addiction supports, adding to existing programs as the online betting market grows.

Winvia and Aston Villa launch club-branded Villa Win prize draws
Winvia will use its BOTB technology to operate Villa Win, giving Aston Villa supporters access to regular club-themed prize draws and experiences.

Manchester United secures record £20m Betway training kit partnership
Betway will sponsor Manchester United’s men’s and women’s training kits under a multi-year deal reportedly worth around £20m a year from 2026/27.

DraftKings Predictions Preparing to Add Parlay-Style 'Combos'
DraftKings is preparing to introduce "combos," a parlay-style product that would allow prediction market traders to combine multiple outcomes.
.jpg)
LeoVegas Launches In-House Tiger Sportsbook Across Three UK Brands
LeoVegas has introduced its proprietary Tiger sportsbook to the UK through BetMGM, LeoVegas and BetUK following a two-year development programme.

Happy Valley Casino Hires Las Vegas-Experience Manager Following Early Struggles
Peter Longi will be taking the place of general manager Eric Pearson, who was in charge since the casino held its opening ceremony on April 27 and departed in mid-June.

Nevada Problem Gambling Group Cuts Ties With NCPG Over Kalshi Partnership
The Nevada Council on Problem Gambling is severing ties with the national organization over its relationship with prediction market Kalshi.

Judge Allows Data Breach Lawsuit Against Rivers Casino Philadelphia to Proceed
The breach was discovered in November 2024. Rivers Casino did not notify individuals whose information was released until near the end of the year.

Virginia Studying Sweepstakes Casinos As “Local” Operator Comes Under Fire
Instead of banning these dual-currency platforms, the Virginia Lottery Board is now responsible for forming a group to review and analyze the sweepstakes casino industry.

Bally’s Chicago Casino Pauses Construction Over VGT Debate
The decision was reached as Chicago lawmakers prepare to legalize video gaming terminals (VGTs) in bars, restaurants, and truck stops throughout the city.

Elderly Woman Passes After Car Flew Through Air into Pond Near Pennsylvania Casino
Jeanette Radzikowski, an 89-year-old woman, was pronounced dead at Lehigh Valley Hospital-Muhlenberg on Friday morning.

New Zealand Bans Luck and Superstition Claims in Casino Advertising
New Zealand's Department of Internal Affairs has issued some of the most detailed gambling advertising rules the region has seen, banning licensed casino operators from using language around luck, fate, rituals or superstition in their promotions. The guidance, released this week alongside the full Online Gambling Regulations 2026, sets out exactly how licensed operators may and may not advertise to Kiwi players ahead of the market's planned 2027 launch.

Kalshi Partners With Genius Sports for Official Sports Data
Genius Sports has struck a deal with Kalshi to provide official sports data and integrity services shortly after partnering with Polymarket.

Betfred CEO confirms over 130 shop closures as rising taxes bite
Betfred will close around 10% of its UK betting shops, with CEO Joanne Whittaker blaming gambling tax rises and increasing employment costs.

Sunderland and Nottingham Forest seek sponsors as gambling ban begins
Sunderland and Nottingham Forest are still searching for front-of-shirt sponsors following the introduction of the Premier League’s gambling ban.

ITV Launches OddsFinder App in Partnership With Funteron
ITV has returned to the betting sector with a free odds comparison app, three months after the closure of its real-money ITV Play platform.

Midnite renews Sun Dream Team sponsorship for 2026/27 season
Midnite has extended its partnership with The Sun Dream Team for a second season, continuing its investment in football-focused marketing.

Australia Faces Pressure to Ban Betting Inducements in Gambling Reform Shake-Up
Australia's gambling reform debate has intensified after politicians from across the political spectrum pushed for a complete ban on betting inducements. The proposed changes could significantly reshape how bookmakers attract and retain customers while strengthening consumer protections.

BetMGM, Marriott Expand Rewards Program to Alberta Following iGaming Launch
BetMGM players can experience table games, slot machines, blackjack, roulette, and other attractions they’d typically find in a retail facility.

Polymarket Partners With Genius Sports for Live Streaming and Official Data
Genius Sports will provide Polymarket with official sports data, live streaming rights, and integrity services for its U.S. platform.

Gambling Commission appoints Sarah Fox as policy and research lead
Sarah Fox will move from DCMS to oversee policy, research, statistics and National Lottery regulation at the Gambling Commission.

FDJ United targets UK turnaround as tax pressures weigh on H1 revenue
FDJ United’s revenue declined during the first half of 2026, with higher gambling taxes and continuing difficulties in the UK affecting performance.
.jpg)
Two Arrested Following Raid On Alleged Illegal Casino In Bristol
Police and Gambling Commission officers arrested a man and woman after executing a search warrant at premises on Lower College Street.

New York Senator Addabbo: “The City’s Casinos Are Job Feeders First, But It’s About Creating Careers In the Long Run”
New York City will become home to three new land-based casinos, expected to attract millions of visitors and create thousands of local jobs. With a campus located within a 15-mile radius of two of these venues, Kingsborough Community College is proactively training the workforce for the new era of the city’s hospitality industry.

