OnlyFans Valued At $3.15 Billion Following Recent Minority Stake Sale

OnlyFans, best known for being a platform for adult content creation, has sold a minority stake in the company to a US investment firm for $535 million, according to The Wall Street Journal. This deal gives OnlyFans a valuation of $3.15 billion. 

Details of the Deal

The deal was with Architect Capital, and they purchased a 16% stake. This deal comes after there had been talks of an investment in OnlyFans, but also two months after the owner of the company, Leo Radvinsky, died of cancer. 

This type of deal is a bit out of the ordinary for Architect Capital, as the Journal notes it "typically invests in financial infrastructure." 

With this investment, OnlyFans will look to enhance services offered to creators and streamline the financial process to expand further. 

With OnlyFans producing mainly adult content, they have trouble with credit-card processing companies and other major institutions, as they consider "services associated with sex workers as high risk."

Background on OnlyFans

Right now, OnlyFans has more than 4 million registered creators, and they sell content to 377 million registered users. OnlyFans isn't explicitly a pornography site, though that's the type of content the vast majority of the creators make. 

To make money, the company takes a cut of payments made to creators. 

Before this minority stake deal, Radvinsky, while dealing with cancer, was in talks to sell a majority stake to Architect Capital. That deal would've placed the company's valuation at $3.5 billion, the Journal said, excluding debt. 

However, after he died, that deal changed after his wife, Yekaterina Chudnovsky, took over. 

Radvinsky bought control of OnlyFans in 2018 from Tim and Guy Stokely, the original founders. 

As a result, the online pornography business changed from ad-supported videos to a social media-like service offering. 

The Journal notes that, according to U.K. corporate filings, Radvinsky collected nearly $1 billion in dividends from OnlyFans' parent company, Fenix International, over two years ending in November 2024.