Greentube to acquire Kingsbet CZ in Czech market move

Greentube is set to enter the Czech Republic’s regulated iGaming market. This is via the acquisition of local operator Kingsbet CZ. The deal will give its parent company (Novomatic) control of a domestic sportsbook and online casino. Its presence will be all the more stronger in Europe, therefore. Online gambling already accounts for the majority of market activity and so the move shows a wider industry focus on regulated growth markets.

Expansion into a growing regulated market

Greentube’s planned acquisition of Kingsbet CZ marks a strategic push into one of Europe’s more established regulated gambling markets. The Czech Republic has increasingly attracted operators seeking stable, licensed environments for expansion.

According to data from the Czech Ministry of Finance, the country’s gambling market reached CZK68bn (€2.7bn) in gross gaming revenue (GGR) in 2025. Online gambling accounted for 59.2% of that total. This shows how strong the digital channels are.

By acquiring Kingsbet, Greentube gains immediate access to local expertise. This includes operational knowledge, regulatory familiarity and established customer relationships. All of these are key factors in competitive market entry.

Local expertise central to growth strategy

Kingsbet’s leadership has positioned the deal as an opportunity to scale its offering through access to technology and content.

Chief executive David Vaněk said the partnership would bring investment and access to advanced platforms, alongside content from globally recognised studios. He added that it would support the company’s continued growth in the Czech Republic.

Greentube has taken a similar view. It described the acquisition as a natural step in its wider European strategy. The company expects Kingsbet’s local team to play a role in customer acquisition and compliance as it expands.

The move also shows how suppliers are moving towards direct-to-consumer operations in regulated markets.

Technology and regulation shaping the deal

Kingsbet’s online operations have previously been supported by Bragg Gaming. This organisation supplied a turnkey solution in 2024. It included player account management systems, proprietary studio content and aggregated casino games via the Bragg HUB.

The setup also featured sportsbook integration through Altenar. The multi-provider infrastructure behind the platform is evident.

Regulation has played a role in the Czech market’s development. Under earlier rules, operators were restricted to offering online RNG games specifically licensed under national legislation. This made compliance and certified technology critical to market participation.

For Greentube, the acquisition goes beyond content supply into full B2C operations. It adds a consumer-facing business in a market where online gambling already dominates overall GGR.

The transaction remains subject to regulatory approvals and has not yet been finalised.

In summary