AMC Movie Theaters To Begin Hosting Live Concerts After Arena One Partnership

In addition to going to AMC Theaters to see the latest movie releases, viewers can now also experience live concerts. 

AMC has partnered with Arena One, a live entertainment technology company, to bring live concerts to theaters in real time. 

AMC Past History and What to Expect

AMC has experience hosting such events, including the filmed concerts of Beyoncé's "Renaissance" and Taylor Swift's "Eras Tour". 

Now, this will provide another reason to go to a movie theater and to experience a simulcast event. 

To go even further, there will be technology that allows the artist to connect with moviegoers, such as transmitting sound from theaters around the country to the performer.

According to CNBC, the stage will be "engineered with cameras and spatial audio capture to bring performances from the arena to the cinema in real time."

Arena One Exec Speaks Out 

“We built a cinematic stage optimized to translate seamlessly to cinemas, but artists are defining what it becomes,” said Peter Hamilton, CEO of Arena One, in a statement. “They’re not adapting tours; they’re building something new. That’s when a medium sparks reinvention.”

This announcement was made during AMC's quarterly earnings call this past Tuesday. This is scheduled to launch in June with artists like Maren Morris, Bebe Rexha, and Paris Hilton. 

There are more than 300 AMC locations across 89 markets in the United States. Tickets will be $40 to $75, depending on the artists and market. 

AMC Exec Provides Comment, Recent Quarterly Earnings Update

“Arena One at AMC has the potential to open an entirely new chapter in live entertainment,” Adam Aron, CEO of AMC, said in a statement. “Music fans across the country will be able to come together for the same live concert, at the same time, all with the accessible premium experience of huge screens, powerful sound, and comfortable seats that AMC guests know and expect.”

This creates another revenue stream for AMC, as movie theaters in general have seen less traffic since the pandemic and more people watching at home. 

AMC also offers premium features, including large screens, IMAX, Dolby-branded theaters, and experimental formats like 4DX and Screen X. 

In the first quarter, AMC reported $1.05 billion in revenue, which was 21% higher than at the same time last year. However, there was a net loss of $117 million over the three months. 

That said, attendance in the United States and across the international market was up 14% and 13%, respectively, since that time last year.