bet365 Joins Alberta's Regulated iGaming Market

Global sports betting operator bet365 has been approved to enter Alberta's newly regulated iGaming market ahead of the July 13 launch. The Alberta Gaming, Liquor, and Cannabis Commission (AGLC) added the British-owned company to its official registrants list this week. Registered under the names Hillside International Gaming and International Sports, bet365 becomes the sixth operator approved to offer both online casino and sportsbook products in the province. The company has not made an official announcement about its Alberta entry.

bet365's Expansion Across Canada and the US

Alberta will mark bet365's second regulated Canadian market. Founded by Denise Coates in 2000, the company launched in England before entering Ontario's regulated market in 2022. That same year, bet365 also began operating in the United States. It has since expanded into 17 US markets, most recently Michigan, and established its US headquarters in Colorado in September 2024.

The operator has performed strongly across several of those markets. During March Madness in Ohio, it ranked third in both handle and revenue. Its Ontario platform features over 2,000 slot titles, live dealer games, and a sportsbook covering North American leagues, international soccer, and live betting. Both products run under a single account and shared loyalty program.

How Alberta Pushed Operators into the Regulated Market

Alberta's move to regulate online gaming followed the provincial government's 2025 decision to shift activity out of the grey market. The AGLC had previously issued warnings to grey market operators, including bet365, directing them to register or face permanent exclusion. By completing registration before July 13, bet365 secured its position as a confirmed day-one operator. Operators that miss the deadline may apply for an extension of up to three months, through October 13, subject to AGLC approval.

Failure to meet either deadline results in permanent exclusion from the market.

Alberta's iGaming Market: Operators, Fees, and Revenue Split

Alberta's regulated launch is attracting a broad field of global operators. The province now has 31 registered gaming operators, along with approvals for 35 gaming providers and 11 suppliers. Major names include DraftKings, FanDuel, BetMGM, Rush Street, Hard Rock Bet, and Caesars. BetVictor was also added to the AGLC registrants list this week. Alberta is set to become the second Canadian province with a privatized iGaming market, following Ontario, which launched in 2022 and currently hosts 77 websites operated by 44 companies. Under Alberta's framework, operators retain 80% of revenue after a 20% provincial share, with annual licensing fees of $200,000.