Slots: women love them. Online and offline casinos have known for a long time that slots are the preserve of the fairer sex. Numbers just released by a leading online casino show that the affair between women and slots is going from strength to strength.
The reason appears to be twofold: a generation of older online players and the ever-increasing use of mobile devices. Nearly 85 per cent of women who play online casino aged 30 or older play online slots on a mobile device – compared to 60 per cent of men in the same demographic.
The numbers also reveal that older women are considerably less likely to play either card or table games on a mobile device, with less than 10 per cent trying their luck at games like blackjack or roulette.
To try and get to the bottom of what it is the women find so seductive about the slots, we spoke to four ladies who love to take them for a spin.
“I work mainly from home and often have quite long breaks between clients,” said Jessie. “I have tried playing games like blackjack but it takes me too long to get into the groove of the game and winning money takes time and patience.
“What I love about online slots is the speed and simplicity. I can connect to my casino account and start playing immediately. I really enjoy the more modern games because they are entertaining to play and you don’t need to gamble huge amounts of money to have a good time,” she said.
The Traditionalist: Maureen D. – age 62, grandmother, retired
“My husband and I have been to Las Vegas several times. It’s where I first played the slots. Normally, when my other half was in the poker room. My favourite online slots are the ones that are similar to those in the Las Vegas casinos,” she said.
“I have a small tablet and I now play online. I’m not really interested in the other games because they are too complicated for me. I also love playing progressive slots because of the chance of a big win.”
The Connoisseur: Lorraine K. – age 39, divorced, policewoman
“I have always felt slightly intimidated playing games like roulette and blackjack in the casino. My favourite slots are the ones that feel more like a video game with lots of graphics and bonus rounds,” she said.
“I no longer use a desktop computer at all which means I play exclusively on my tablet or mobile phone. I enjoy playing online slots to rewind after a busy day on the beat.”
The Superhero: Jessie L. – age 27, engaged, retail worker
“My boyfriend is a keen video gamer and spends his evenings playing on his Xbox. I can ignore him when I am playing slots on my iPad. My favourites are the Marvel branded games. They are a lot of fun and I love the characters,” she said.
“I have won money playing the games but I always try them in practice mode before I make a deposit – just to see if I like the game. As long as I am betting relatively small amounts, it’s a great way to pass the time and a lot of fun.”
So, there you go: women love the reel thing. It’s quick. It’s easy. It’s not intimidating and it’s something that can be enjoyed in your own time. See you at the slots, ladies… (and gentlemen!)