Hard Rock Bet Looks to Upgrade With Genius Sports Deal

Hard Rock Bet is about to get a massive upgrade. 

The Seminole Tribe-owned sportsbook has announced a new partnership with Genius Sports. The deal will allow the platform to offer official data and betting services. This will enable them to significantly enhance their live betting and streaming offerings, aligning them with industry leaders.

No timetable has been provided for when the upgrade will be completed.

BetVision is a Proven Success

BetVision, which is what Genius will integrate with the sportsbook, has a long track record of success. They have similar partnerships with DraftKings, FanDuel, and bet365, which have all enjoyed success from adding on-demand data and streaming.

“Sports fans don’t just want to watch — they want to engage, interact, and be part of the action,” Hard Rock Digital President Matt Primeaux shared in a press release. “This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app.”

Sportsbook Continues Impressive Success

There has been a lot of praise around the sports betting industry for Fanatics and bet365, but Hard Rock Bet needs to be included.

All three operators launched after sports betting had taken off in the US, with DraftKings and FanDuel gaining a chunk of market share early. Many sportsbooks failed in that scenario, but this trio is continuing to win over more market share.

Unlike bet365 and Fanatics, Hard Rock Bet has the advantage of being the sole online operator in Florida. The massive market has led to stunning profits, which they are now investing into improving the platform. While their monopoly on the market remains controversial, it shows how strong the sportsbook’s expansion strategy is.

Hard Rock Skipping the Show-Me State

Missouri’s application period for sports betting licenses closed yesterday. While most of the industry’s powerhouses applied, Hard Rock Bet was noticeably absent. 

While the operator can still join the market after its December 1 launch, it would be far more difficult. Instead of a chance to win over scores of new sportsbook-less customers, they’ll have to sway them to leave rival platforms. 

Not only is Missouri a new market, but it also will feature one of the country’s lowest tax rates at 10%. With many existing markets continuing to push for tax hikes, the Show-Me State represents more profit for sportsbooks. Given its large population and many pro and college sports teams, Missouri has a chance to be the hottest market in the Midwest.