Players who enjoy the Sky Vegas brand in the United Kingdom will like the news of a partnership with Pragmatic Play. Players looking to win real money will find that the UK brand will now have access to a litany of top casino titles from one of the biggest software developers in the online casino realm.
This deal will see the expansion into the UK of Pragmatic Play, which is looking to grow its presence globally. For instance, it has also partnered with Betcris in the Latin America market. Let’s get into the nitty-gritty of this deal, including more about Sky Vegas and Pragmatic Play alike.
Pragmatic Play Expansion
From Pragmatic Play’s end, this move is an expansion into the regulated UK market. Through its live casino content, the goal is to appeal to a larger number of players from the UK. The developer will be obligated to provide a selection of premium slots to Sky Vegas going forward.
It isn’t the only move that Pragmatic Play has made in the UK. They have recently made partnerships with William Hill, bet365, and Flutter, putting them in prime position to become a favorite in the UK.
Sky Vegas Building an Established Presence
Though Pragmatic Play’s growth is most talked about in the wake of this deal, this alliance will be quite beneficial for Sky Vegas. By adding some of the most popular titles in the online casino world, this will no doubt help Sky Vegas to expand its own portfolio.
Pragmatic Play’s Chief Operating Officer Irina Cornides commented on the partnership: “Sky Vegas is a natural home for Live Casino content from Pragmatic Play. We’re already supplying our popular slots to the UK-based operator, and now Sky Vegas can experience the very best of our live portfolio, which includes original game shows such as Treasure Island in addition to classic card and table games.”
About Sky Vegas
One of the biggest benefits for Sky Vegas is gaining access to major titles like Sweet Bonanza CandyLand and Vegas Ball Bonanza. On top of that, they will have a much more comprehensive of online roulette and blackjack offerings than ever before.
Sky Vegas has been looking to challenge some of the norms of the online casino industry by launching a new advertising program. The campaign, titled ‘Play. It’s why we’re here.’ Emphasizes player experience rather than winning.
Conclusion
This deal is one that pays dividends for both parties. Already an established brand, Pragmatic Play only becomes further entrenched. Sky Vegas, meanwhile, begins to grow its presence and moves to become a favorite in the UK.
