Betinia Launches in Ontario as Soft2Bet’s Third Brand

Lucas Dunn
By: Lucas Dunn
Industry
Roulette wheel with a white ball in a red pocket, with stacks of casino chips and a betting layout behind it

Photo by Picryl, PDM 1.0

Key Takeaways

  • Online casino gaming generated 82% of Ontario’s September revenue.
  • Betinia’s Ontario debut follows its launches in Sweden and Denmark.
  • Sports betting handle rose 27% to $1.07 billion in September.

Soft2Bet has launched Betinia, its third brand in Ontario’s regulated iGaming market. The brand is now live in the province with an online casino and sportsbook. Its operator, Canadix Limited, already runs ToonieBet and Swiper in Ontario.

Betinia quietly began taking bets before its Nov. 9 launch announcement. Players can access the platform on the web or through apps on the App Store and Google Play. The launch comes as Ontario’s market reports record levels of player activity. According to iGaming Ontario (iGO), 49 operators now run 84 gaming websites in the province.

What Players Get: 5,000+ Games, a Sportsbook, and MEGA11

Betinia offers more than 5,000 casino games, according to the company’s launch announcement. The library includes slots, classic games, and live-dealer tables. Its sportsbook covers more than 100,000 sporting events a year. Coverage includes the NHL, NBA, MLB, and NFL, along with international competitions. Advanced sorting tools make it easier to browse games, themes, and betting markets.

The platform also features MEGA11, an exclusive soccer management game. Players build and manage their own squad.

The company said its Ontario debut follows “our successful launches in Sweden and Denmark.” An unnamed spokesperson also cited the company’s commitment to operating in highly regulated markets.

Betinia Clears Ontario’s Two-Step Approval as New Brands Arrive

Operators cannot go live in Ontario with a single approval.

They must first register with the Alcohol and Gaming Commission of Ontario (AGCO) and then sign an operating agreement with iGO. An operator can accept wagers only after completing both steps.

Betinia now appears in iGO’s regulated market directory under the domain on.betinia.com. The listing covers both casino and sports betting products.

Ontario’s market has continued to add brands since it opened in April 2022. Several big names have arrived this year. Hard Rock Bet launched casino and sports betting in July. Fanatics Casino followed in September with a casino-only product.

Ontario Hits 1.41M Active Accounts and $9.71B Wagered in September

Betinia arrives in a market that continues to expand. Active player accounts climbed to a record 1.41 million in September, according to iGO’s monthly market performance report released Oct. 28. Players wagered $9.71 billion during the month, and operators generated $416.3 million in non-adjusted gross gaming revenue.

Online casino gaming remained the dominant product, accounting for 82% of revenue. Sports betting handle rose 27% from August, reaching $1.07 billion.

Lucas Michael Dunn is a prolific iGaming content writer with 8+ years of experience dissecting it all, from game and casino reviews to industry news, blogs, and guides. A psychology graduate and painter that transitioned into the iGaming world, his articles depend on proven data and tested insights to educate readers on the best gambling approaches. Beyond iGaming content craftsmanship, Lucas is an avid advocate for responsible play, focusing on empowering players to strike a balance between thrill and informed choices.

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