Clorox to Purchase Gojo Industries (Purell Maker) for $2.25 Billion
_for_$2.25_Billion.jpeg)
Photo by Pexels, CC0
Key Takeaways
- Gojo Industries is being sold for $2.25 billion to Clorox
- Gojo Industries began looking for a buyer in 2023
- Clorox has brands such as Glad, Liquid-Plumr, Burt’s Bees, and Kingsford under its umbrella
Clorox, a company and brand you may know for bleach products, is purchasing Gojo Industries for $2.25 billion, according to The Wall Street Journal.
Gojo Industries, based out of Akron, Ohio, is the company behind the popular hand sanitizer Purell.
With this deal, Clorox will have even more consumer products under its umbrella.
More About the Deal
According to a press release, the deal is $2.25 billion in cash, "including anticipated tax benefits valued at approximately $330 million for a net purchase price of $1.92 billion."
With this acquisition, Clorox will expand further into health and hygiene categories.
"GOJO's deep commitment to innovation and delivering superior value in skin hygiene has built Purell into one of the most trusted names in homes, healthcare facilities, schools and businesses around the world – a name that is virtually synonymous with skin hygiene. This strong foundation, coupled with a large installed base and deep relationships in the fast-growing B2B channel has driven decades of consistent performance," said Linda Rendle, chair and chief executive officer of The Clorox Company. "This is a compelling acquisition that evolves our portfolio and scales our fastest growing, most profitable operating segment – Health and Wellness - as we execute our IGNITE strategy to deliver long-term shareholder value."
During the pandemic, Gojo saw a massive surge in sales and demand as people bought Purell to help protect against the virus. Right now, sales are about $800 million annually, with an average growth of 5% over the last three years.
The product was invented in 1988, and Gojo acquired it from Johnson & Johnson in 2010.
The Journal first reported in April 2023 that Gojo was seeking a buyer, with a valuation of around $3 billion.
"This is a momentous day for all of us at GOJO," said Carey Jaros, president and chief executive officer of GOJO Industries. "GOJO and Clorox are united by our shared commitment to make the world a cleaner and healthier place. I have long admired Clorox's ability to create great consumer brands and products that are beloved in households around the world. Clorox brings world-class consumer expertise, and they have the resources to accelerate our growth in retail channels. I'm incredibly excited about what's ahead as we combine our leading brands, talented organizations and complementary capabilities to deliver best-in-class health and hygiene solutions to customers across the world. And I'm proud to carry forward the 80-year legacy of the Lippman Kanfer Family, who founded and led the business for three generations in Northeast Ohio."
More About Clorox the Company
Clorox offers brands such as Glad, Liquid-Plumr, Burt's Bees, and Kingsford. With this deal, Clorox believes it will help boost growth and support long-term sales growth of 3% to 5%. The company expects to close the deal by June, save at least $50 million by cutting costs, and begin increasing profits per share by the second year of ownership.
Clorox's current stock price is $113.48, up 1.14% today.
Richard Janvrin is a graduate of the University of New Hampshire. He started writing as a teenager before breaking into sports coverage professionally in 2015. From there, he entered the iGaming space in 2018 and has covered numerous aspects, including news, reviews, bonuses/promotions, sweepstakes casinos, legal, and more.
Related News

Pizza Hut Sold in $2.7 Billion Deal as Yum Brands Reshapes Portfolio
The transaction ends nearly five decades of Pizza Hut ownership under Yum Brands and PepsiCo.

FanDuel Predicts Expands Event Contracts Through Crypto.com Partnership
The agreement adds new sports and entertainment contract opportunities for users.

ACMA Blocks More Illegal Gambling Websites As Australia Tightens Enforcement
Australia's communications regulator has expanded its crackdown on offshore gambling operators, ordering additional illegal gambling websites to be blocked across the country. The latest action forms part of a broader effort to protect consumers from unlicensed operators that fall outside Australia's regulatory framework.

NBA to Name Winning Bidders for 12 European Teams Within 90 Days
The NBA is moving closer to launching a permanent European basketball league.

Wealthsimple and Kalshi Launch Predict App in Canada
Wealthsimple and Kalshi are launching Wealthsimple Predict this summer, giving Canadian investors regulated access to roughly 4,000 event-based contracts.

FBI Offers Reward for Help With Armed $1.3 Million Missouri Casino Robbery
According to public records, the robbery began with two masked individuals entering the casino. One held a handgun, and the other had a rifle.

Ireland expands gambling oversight with new anti-money laundering rules
Ireland has strengthened its approach to gambling regulation with a new national risk assessment and 30-point action plan.

German regulator investigates World Cup prediction market advertising
Germany's gambling regulator has launched an investigation into FIFA World Cup prediction market partner ADI Predictstreet.

Black market eyes £200m World Cup payday during FIFA World Cup
The Betting and Gaming Council has warned that illegal gambling operators could take up to £200m in bets during this summer’s FIFA World Cup.

BGC challenges tech platforms over illegal gambling threat
The Betting and Gaming Council has published an open letter to Britain's major technology platforms, urging them to do more to stop illegal gambling operators reaching vulnerable consumers online.

Little Caesars Owner Adds Gaming Division Ahead of Casino Purchase
“The formation of Ilitch Gaming marks a defining new chapter in the evolution of our gaming and hospitality business,” said Chris Ilitch.

Gambling Commission highlights AML risks and FATF preparations
John Pierce used the GAMLG Annual Conference to warn operators about persistent AML failings and prepare the industry for upcoming regulatory changes.

Las Vegas Visitor Wins $10.3 Million With $5 On a Slot Machine
An anonymous guest in America’s gambling capital hit a $10.3 million jackpot on an IGT Megabucks slot machine on Tuesday.

Gambling Commission targets illegal operators while exploring crypto future
Gambling Commission executive director Sue Young has outlined a tougher approach to tackling illegal gambling operators while signalling a willingness to explore crypto payments within the regulated market.

Does anyone really know how big the gambling black market is?
The gambling industry frequently cites concerns about black-market growth, but increasing VPN use is raising fresh questions about how accurately illegal gambling can be measured.

New Zealand Online Casino Licence Race Heats Up Ahead Of July Applications
New Zealand's new online casino market is edging closer to reality, with operators preparing to compete for one of only 15 available licences as the licensing process begins next month.

Circa Boss Derek Stevens Invites “Freddy” to Las Vegas Casino via Private Jet
Stevens also invited “Freddy” and his friends to a watch party at Stadium Swim, an aquatic viewing area that plays sports events on a massive screen.

Elon Musk Becomes World's First Trillionaire After SpaceX IPO
The SpaceX IPO dramatically increased Elon Musk's fortune and created new millionaires.

LIV Golf CEO Says League Remains on Track Despite Funding Questions
LIV Golf leadership remains confident despite uncertainty surrounding the league's long-term funding.

Canada's Historic World Cup Point Overshadowed by Empty Seats
Cyle Larin's late goal gave Canada a 1-1 draw with Bosnia in Toronto, their first World Cup point, but empty seats fueled ticket price backlash.

Chicago Mayor Wants Committee to Reinstate Recently-Scrubbed Video Gambling Ban
A spokesperson for the Mayor said on Friday afternoon that the committee would meet Monday to discuss an ordinance, but would not call for a vote.

iGB L!VE 2026 brings global iGaming industry to London
iGB L!VE returns on 1-2 July 2026, welcoming more than 15,000 industry professionals to London for two days of networking, innovation and discussions on the future of online gambling.

Flutter to leave London Stock Exchange as US focus grows
Flutter Entertainment has confirmed it will delist from the London Stock Exchange in August 2026, ending its dual listing structure.

BGC launches five-point plan to tackle illegal gambling black market, Wikimedia Commons CC BY 3.0
The Betting and Gaming Council has launched a new five-point strategy aimed at tackling the UK's growing illegal gambling market.

Canada's World Cup 2026 Betting Boom Fuels Gambling Ad Debate
Canadian bettors are set to wager big on World Cup 2026, but rising gambling ad exposure has officials weighing tighter rules.

Star Sydney Fined AU$10 Million as Regulatory Pressure Continues
Star Sydney has received another major regulatory penalty after NSW authorities imposed a AU$10 million fine over financial crime compliance failures and ordered an additional AU$5 million investment in monitoring technology.

Hard Rock Wins Casino Operator of the Year at SBC Awards 2026
Finalists included BetMGM, Caesars Entertainment, Oklahoma casino Choctaw Casino & Resort - Durant, FanDuel Casino and Rush Street Interactive.

Alberta iGaming Launches Just Days Before the World Cup Ends
Alberta's iGaming market opens July 13, just six days before the World Cup final, leaving operators little time to cash in on the biggest soccer betting event ever.

ANJ chief reflects on gambling regulation as France and UK face major industry changes
As the UK gambling sector continues to adapt to higher taxes, affordability measures and tighter regulatory oversight, France is facing many of the same challenges. Outgoing ANJ President Isabelle Falque-Pierrotin has reflected on six years of transformation in French gambling.

England fans back Three Lions glory as World Cup fever grips the nation
New research from Bet St George reveals that 40% of England fans believe the Three Lions will win the 2026 FIFA World Cup. The study also shows strong regional differences in confidence levels, with younger supporters and Londoners among the most optimistic ahead of the tournament.

European regulators issue betting warnings ahead of World Cup
Gambling regulators across Europe have stepped up safer betting messages ahead of the 2026 FIFA World Cup, with warnings on gambling harm, illegal operators and suspicious betting activity.

Betfair faces High Court claim over gambler’s death and safer gambling responsibilities
A landmark High Court case is examining whether Betfair failed to adequately protect a Leicester man whose gambling disorder contributed to his death.

Bally’s Intralot agrees £243m takeover of Evoke to create gaming giant
Bally’s Intralot has agreed a £243.1 million all-share acquisition of Evoke, the owner of William Hill and 888. The deal follows months of uncertainty for Evoke.

