Michigan Regulators To Review Concerns Raised in DraftKings AI Reports

According to Legal Sports Report, the Michigan Gambling Control Board told the outlet it's reviewing information from a recent New York Times and ProPublica report about DraftKings' use of AI and machine learning in promotions and its VIP program. 

However, the Michigan Gaming Control Board didn't specifically say it was reviewing DraftKings. 

“We take concerns about player protection seriously,” MGCB public information officer Lisa Keith told LSR. “Michigan’s licensed operators are required to meet the responsible gaming obligations in state law and MGCB rules, and we are reviewing the issues raised in these reports.”

According to the New York Times report, DraftKings is using AI to target players who are losing with promotions ot keep them on the platform and betting. Then, according to ProPublica, DraftKings invited a reporter to its VIP program who bet like a problem gambler for 10 weeks on purpose. 

The Massachusetts Gaming Commission also said it would investigate DraftKings. 

While the reports were about sports betting, Michigan is one of seven states that also has an online casino. 

MGCB Doesn't Confirm DraftKings Investigation

As mentioned, the MGCB didn't tell LSR that it was investigating DraftKings specifically. 

“As a matter of practice, the MGCB does not comment on whether it is investigating or reviewing any specific licensee,” Keith said.

Michigan Offers Responsible Gambling Protections

Michigan has two significant laws: the Lawful Sports Betting Act and the Lawful Internet Gaming Act. Passed in 2019, they require gambling operators to offer temporary and permanent self-exclusion. Players can also set their own deposit and wagering limits and maximum play times. 

Sites must also include an MCGB-approved responsible gambling logo, a toll-free helpline number, a link to the MCGB problem gambling site, links to other organizations that help with gambling problems, and the operator's responsible gaming policy. 

According to LSR, Keith has a list of resources available to Michigan players: 

• Disassociated Persons List
• Responsible Gaming Database for Internet Gaming and Internet Sports Betting
• Michigan Problem Gambling Helpline, which can be reached through 1-800-GAMBLER and offers free, confidential help 24/7
• Free Gamban license to block gambling sites and apps
• DontRegretTheBet.org