Netflix Has First Streaming Plan Increase in Over a Year

On Thursday, March 26, Netflix adjusted its pricing, according to CNBC, and now, subscriptions are a bit more expensive. 

New Pricing Structure

With this price change, here are the costs for the new streaming plans: 

• Ad-Supported Plan is now $8.99, up from $7.99.
• The Standard Plan is now $19.99, up from $17.99. 
• The Premium Plan is now $26.99, up from $24.99.

There was also an increase in the extra member pricing. It's now $6.99 for an additional non-household user, up from $5.99. Additionally, the ad-free add-ons now cost $9.99, up from $8.99. 

This increase comes as Netflix has been investing in more new content, including live events and video podcasts. Some of these events include an upcoming MMA fight between Ronda Rousey and Gina Carano, MLB Opening Day, and many other sporting events. 

This is the first pricing increase from the streaming giant in about 14 months. As CNBC points out, Netflix executives defend the price increases, citing the new content and the fact that subscriptions are also viewed as an investment in new projects and content. 

CNBC also points out that during the January earnings report, Netflix said it would spend $20 billion on content in 2026, $2 billion more than in 2025. The company also said it expected 2026 revenue to be between $50.7 billion and $51.7 billion, driven by price increases and a "projected rough doubling of ad revenue in 2026," compared to 2025. 

Netflix Lost Out On Warner Bros. Discovery

After months of back-and-forth and attempts to fend off Paramount, Netflix, which was also set to own HBO Max, lost out on a bid for Warner Bros. Discovery. So, instead of Netflix merging with HBO Max, it'll now be Paramount+ and HBO Max that merge, offering viewers even more value.