MegaFUNalo Showcases Filipino Culture in New Arcade Game Launch

Bloomberg Resort Corporation has enhanced megaFUNalo, its online gaming platform, by adding new titles crafted by Gioco Arcade that celebrate Filipino culture through public transport symbols and festive imagery. This update emphasizes locally produced games from domestic studios. It also aligns with a growing trend among Philippine integrated resort operators to launch licensed online platforms that complement their land-based casinos.

Since its soft launch last June, megaFUNalo has progressively enhanced its catalog to attract local players. Bloomberg is a key player in the regulated Filipino market with Solaire Resort & Casino in Manila and Solaire Resort North in Quezon City.

New Filipino Arcade Games for MegaFUNalo

Gioco Arcade has launched the first titles for megaFUNalo, including Cash Cash Fiesta and Jeepney Go, with Tuktuk Gold and Slice n Go set to follow.

These new additions are categorized as “arcade games” infused with Filipino cultural elements and comply with national gaming regulations.

Executives from megaFUNalo highlighted the significance of local themes in driving audience growth. Cyrus Sherafat, the platform’s executive vice president and head of gaming, noted, “We’ve been able to continuously increase our user base.” He emphasized that the collaboration with Gioco Arcade enhances the quality of their Filipino-made content.

“With Gioco Arcade, we’re offering players experiences that feel exciting and familiar,” he added. Maricar Nepomuceno, chief executive of Gioco Arcade, expressed optimism for local developers, stating that there is “a good future for Filipino game development.” He encouraged embracing homegrown content to inspire developers to continue their work in the Philippines.

MegaFUNalo Success Strategy

megaFUNalo aims to set itself apart from illegal offshore gaming operators by focusing on regulated access and locally developed content. Executives believe that cultural familiarity will attract players to licensed platforms. Cyrus Sherafat emphasized that the platform is designed for a domestic audience, noting that Gioco Arcade’s development aligns with local themes and culture.

Operating under a PAGCOR license, megaFUNalo reflects a growing trend among integrated resort operators to expand their brands online. Recent industry data shows a decline in land-based gaming revenue in the third quarter of 2025, while online eGames revenue has increased.

Commitment to Responsible Gaming

Officials have reaffirmed their dedication to responsible gaming practices amid past scrutiny of online platforms. Current guidelines require players to be at least 21 years old. Government personnel, including uniformed services, are also prohibited from participating. Tools like deposit limits and time-out functions are provided to promote player control.