Incentive Games and GG.BET Expand Canadian Presence with Partnerships

Photo by Pexels, CC0
Key Takeaways
- Crash and Arcade games by Incentive Studios will go live via Light & Wonder
- CasinoCanada and GG.BET’s partnership focuses on regional reviews and SEO content
- Both companies are entering the Canadian market for the first time
Incentive Games and GG.BET have both announced significant developments in the Canadian market. Incentive Games has entered Canada for the first time by launching its real money titles with Loto-Québec, introducing them to Quebec players. Concurrently, GG.BET has partnered with CasinoCanada to strengthen its regional visibility and engagement. Both announcements involve established operators and media platforms focusing on product launches and promotional activity in a regulated environment.
Incentive Games Debuts Games with Loto-Québec
Incentive Games has officially launched in Canada following its deal with Loto-Québec. The rollout marks the company’s first entry into the Canadian market and includes Crash and Arcade, real money games from Incentive Studios’ portfolio.
The games are now live through an integration with Light & Wonder’s platform, enabling distribution through Loto-Québec’s platform.
Incentive Games Excited Over Canada Expansion
Ahmed Baker, Chief Commercial Officer at Incentive Games, noted that the partnership represents an important milestone in the company’s expansion across regulated markets. He described Loto-Québec as a respected and trusted operator with a strong commitment to responsible play and high-quality entertainment for players across Quebec. He added that Incentive Games’ entry into the market aims to showcase its approach to game design for players in the region.
“We’re so excited to introduce our real money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region,” stated Baker.
GG.BET Teams Up with CasinoCanada for Visibility
CasinoCanada has announced a partnership with GG.BET, an international esports and sports betting platform. The collaboration is intended to expand GG.BET’s presence in key regional markets through targeted content initiatives.
As part of the agreement, CasinoCanada will work with GG.BET to produce specialized reviews and SEO-driven content tailored to regional audiences. The partnership is designed to increase GG.BET’s visibility through Canadian-focused initiatives.
CasinoCanada, managed by SEOBROTHERS, is an online casino guide localized to the region. Eugene Ravdin, Head of PR at SEOBROTHERS, said GG.BET combines innovation and deep industry knowledge and noted that the partnership aligns with SEOBROTHERS’ objective of supporting platforms focused on player engagement and responsible gaming.
Lucas Michael Dunn is a prolific iGaming content writer with 8+ years of experience dissecting it all, from game and casino reviews to industry news, blogs, and guides. A psychology graduate and painter that transitioned into the iGaming world, his articles depend on proven data and tested insights to educate readers on the best gambling approaches. Beyond iGaming content craftsmanship, Lucas is an avid advocate for responsible play, focusing on empowering players to strike a balance between thrill and informed choices.
Related News

People Owner Bids for MGM Resorts, Deal Valued at $18 Billion
People, which already owns 26.1 percent of MGM Resorts, offered about 10.6 percent per share more than MGM’s current share value.

Universal Music Rejects Bill Ackman's $65 Billion Takeover Proposal
Universal Music's board determined Bill Ackman's offer significantly undervalued the company.

Tilman Fertitta to Acquire Caesars Entertainment in $5.7 Billion Deal
Caesars Entertainment shareholders are set to receive $31 per share under the proposed acquisition.

Australian Gambling Reform Critics Accuse Government of Delays
Fresh criticism has emerged over Australia’s approach to gambling reform, with campaigners arguing progress has been too slow despite ongoing concerns around online betting harm.

NZ Online Casino Reform Enters Crucial Implementation Phase
New Zealand’s online gambling reforms are moving from legislation into implementation as regulators prepare for licensing, enforcement, and market transition.

Disney Files FCC License Renewals Under Protest Amid DEI Investigation
Disney says the FCC's demand for early license renewals is unconstitutional and unprecedented.

Sun International Doubles Down on Digital Gambling Growth
South African casino giant Sun International is placing increasing emphasis on digital gambling as online betting and gaming continue reshaping the industry.
Gauteng Gambling Board Leadership Shake-Up Over Office Violations
South Africa’s Gauteng gambling regulator is facing leadership disruption after the provincial government dismissed the board chair over alleged workplace governance violations.
.jpg)
NEXT.io Summit Valletta 2026 brings global iGaming industry to Malta
Thousands of industry professionals gathered in Malta this week as NEXT.io Summit Valletta 2026 focused on AI, prediction markets and the future of iGaming.

Per Widerström’s future questioned as Bally’s takeover talks continue
Industry speculation is mounting over whether evoke CEO Per Widerström will remain in place if Bally’s Intralot completes its proposed takeover of the gambling group.

Casino Guru Awards 2026 winners revealed
Casino Guru Awards 2026 honoured the companies and individuals driving innovation, transparency and responsible gambling across iGaming.

UK gambling tax hike enters next phase despite stable early trading
Industry experts warn the full impact of the UK’s Remote Gaming Duty increase may not become clear until later this year.

Evoke extends Bally’s Intralot takeover deadline to 8 June
Evoke has pushed back the deadline for Bally’s Intralot to make a formal takeover offer as discussions between the two companies continue.

Caesars Agrees to Near-$18 Billion Sale to Fertitta Entertainment
Fertitta will acquire all of Caesars’ approximate $11.9 billion in outstanding debt and will pay shareholders $31 cash for each share.

bet365 Joins Alberta's Regulated iGaming Market
bet365 has been approved for Alberta's regulated iGaming market ahead of the July 13 launch, becoming the sixth operator cleared for both casino and sportsbook.

Gambling Commission delays decision on Financial Risk Assessments
The UK Gambling Commission has delayed its decision on Financial Risk Assessments after reviewing evidence gathered during the pilot scheme.

Gambling Commission extends deadline for deposit-limit rule changes
The Gambling Commission has delayed new deposit-limit requirements until September after operators requested more time.

Austria heads towards online casino liberalisation under leaked draft law
Austria could open its online casino market to multiple operators under leaked reforms proposing strict licensing and player protection rules.

Former Senator and Casino Owner Pleading Guilty to Fraud Possibly in the Millions
The 64-year-old is reportedly ready to accept punishment for spending $255,000 on personal expenditures, court documents obtained by Concord Monitor show.

Virginia Labeled a “Complex” Casino Market by Research Analysts
Katz claimed that iGaming legalization was not only a possibility, but a simple waiting game until lawmakers pass the necessary legislation.

UK Illegal Gambling Taskforce Targets Black Market Payments and Advertising
The UK government has launched a new task force aimed at disrupting illegal gambling payments, advertising, and online operations.

PAGCOR Sets July 31 Deadline for B2B Accreditation
PAGCOR has given B2B gaming providers until July 31, 2026, to complete accreditation or face system decommissioning and a full ban on servicing licensed operators.

Inverness and BetGoodwin Highlight Football Sponsorship Divide
Inverness Caledonian Thistle’s new BetGoodwin partnership underlines how lower-league clubs still depend on gambling sponsorship revenue.

DragonBet Joins Autism in Racing for Great Big Ride 2026
DragonBet will match donations up to £5,000 as Autism in Racing prepares for this year’s Great Big Ride charity fundraiser.

Record engagement recorded during Safer Gambling Week 2025
The BGC reported a sharp rise in the use of safer gambling tools and messaging during Safer Gambling Week 2025.

Casino Guru Awards 2026 set to bring industry together in Malta
The Casino Guru Awards 2026 will take place in Malta next week, celebrating companies and individuals promoting safer gambling and ethical standards.

Oregon Couple Wins Two Jackpots at Florence Casino, Including Record $253,853
“I am just so shocked,” said Janice, who was photographed holding a giant check for $253,853.30. “I’m still shocked! We just can’t believe it!

91% of Ontario Players Now Choose Regulated Gaming
A new Ipsos study shows 91.1% of Ontario players now choose regulated gaming sites, up 7.4% in one year, signaling strong growth for the province's model.

IMAX Exploring Potential Sale Amid Strong 2025 Box Office Growth
IMAX shares jumped after reports surfaced about possible acquisition discussions with entertainment companies.

Alberta iGaming Market Opens July 13 with Safety Focus
Alberta confirms its regulated iGaming market will launch on July 13, 2026, bringing player protections, major operators, and billions in projected revenue.

Australia Blocks Six More Illegal Gambling Websites
Australia’s gambling regulator has ordered internet providers to block six additional illegal gambling websites as authorities continue tightening enforcement against offshore operators.

NZ Online Gambling Spend Hit $1.36bn Before Regulation
New figures suggest New Zealand’s offshore online gambling market had already grown into a billion-dollar sector before the country’s new licensing regime arrived.

LIV Golf Seeking Hundreds of Millions in New Investor Funding
LIV Golf is exploring new funding options as it looks to secure its long-term future following PIF fallout.

