ToonieBet Is Now the Hamilton Tiger-Cats iGaming Partner

ToonieBet has become the exclusive iGaming partner of the Hamilton Tiger-Cats. The Canadian sportsbook and casino brand signed a multi-year deal to strengthen its presence across Ontario. The agreement marks the latest step in ToonieBet's expansion across Canadian football. Operated by Soft2Bet, the brand continues to build localized sports partnerships. These deals help establish brand trust with new players. The Tiger-Cats partnership follows ToonieBet's successful league-wide CFL agreement from last year.

ToonieBet Gains Stadium Naming Rights and Fan Activations

ToonieBet secured naming rights to the club level at Tim Hortons Field. It also gained two dedicated activation spaces throughout the venue. Both spaces give fans new ways to engage with the brand on game days. Digital contests and interactive promotions will run outside the stadium throughout the season. Both organizations will collaborate on social media campaigns and fan initiatives.

Kyle Lohnes, Vice President of Partnership and Retail at Hamilton Sports Group, stressed that both sides share a common vision. Each organization aims to deliver moments that resonate with supporters. This deal puts ToonieBet at the heart of the game day experience.

ToonieBet's Localized Strategy and Growth Across Canada

ToonieBet takes its name from Canada's two-dollar coin, known as the "Toonie." This branding reflects Soft2Bet's commitment to Canadian sports culture.

Daniel Madmon, Head of ToonieBet Canada, highlighted the brand's hyper-localized approach to customer engagement. ToonieBet launched its casino in late 2024 and its sportsbook in May 2025. In April 2025, the brand became the Ottawa Senators' official online casino partner. The CFL agreement drove double-digit increases in active-player days and retention rates. Its MEGA gamification engine lets players complete personalized missions and earn tailored rewards. That approach sets ToonieBet apart from other licensed operators in Ontario.

How the Tiger-Cats' Legacy Strengthens ToonieBet's Reach

The Hamilton Tiger-Cats carry 150 years of Canadian football tradition. With 15 Grey Cup championships, the team ranks among the league's most storied franchises. Its fanbase stretches across the Hamilton region and well beyond. Tim Hortons Field accommodates up to 25,000 fans on game days. Partnering with the Tiger-Cats aligns ToonieBet with an iconic Canadian institution. That community presence gives ToonieBet direct access to one of Canada's most engaged sports audiences. Both organizations plan to create unforgettable moments throughout the CFL season.