LALIGA Signs First-Ever European Soccer League Deal With Polymarket in the US and Canada

LALIGA North America has announced a multi-year partnership with Polymarket, the world’s largest prediction market. The deal makes LALIGA the first European soccer league to partner with the platform in the United States and Canada.

Polymarket becomes the Official and Exclusive Prediction Market Partner of LALIGA in both markets. The partnership reflects LALIGA’s continued push to deepen engagement with North American fans, particularly younger and multicultural audiences.

What the Polymarket Deal Means for LALIGA Fans

The partnership delivers a range of fan benefits, including premium broadcast visibility and fan-focused digital and social programming. Exclusive experiences are also part of the deal, among them VIP match hospitality and virtual meet-and-greets with LALIGA legends.

Polymarket will receive exclusive rights to use LALIGA and club intellectual property in connection with matches. “Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time,” said Shayne Coplan, Founder and CEO of Polymarket. “Partnering with LALIGA brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league.”

How LALIGA Has Built Its North American Presence

The Polymarket deal builds on LALIGA’s 20-year joint venture with Relevent, launched in 2018. That initiative has expanded the league’s regional footprint. Polymarket now joins a growing roster of North American partners, including Walmart, Lowe’s, McDonald’s, Verizon, Remitly, and Panini.

“It’s imperative we go beyond traditional engagement efforts in order to bring these audiences closer to the beautiful game than ever before, and we couldn’t think of a better partner than Polymarket to achieve that,” said Boris Gartner, Relevent CEO and Partner. LALIGA comprises 20 elite clubs, including Real Madrid, FC Barcelona, and Atlético Madrid.

The Responsible Gambling Framework Behind the Partnership

Both parties have committed to developing a responsible and transparent framework for fan participation. The deal will leverage Polymarket’s sports integrity platform, built in partnership with Palantir Technologies and TWG AI.

The announcement comes as prediction markets face regulatory challenges. State officials in the US argue that platforms like Polymarket operate as illegal sports betting.

In Canada, Polymarket remains banned in Ontario through 2027 following a settlement with the Ontario Securities Commission.

Polymarket has previously secured partnerships with MLB, NHL, UFC, and MLS for prediction markets.