Kambi Launches New Sportsbook for Ontario Lottery and Gaming

Photo by Pexels, CC0
Key Takeaways
- The transition follows a successful novation agreement with FDJ
- OLG launched its Kambi-powered sportsbook on January 27
- Ontario has 48 licensed operators since April 2022
Kambi Group has officially assumed control of the Ontario Lottery and Gaming Corporation's (OLG) PROLINE sportsbook, marking a significant shift in the province's sports betting landscape. This transition follows the successful completion of a notation agreement with FDJ Gaming Solutions France (FDJ).
The news confirms Kambi's role as OLG's sportsbook partner, taking over the contract from FDJ, which runs until 2032. The move marks a significant step for Kambi and OLG in Ontario's evolving sports betting landscape.
Kambi is pleased to announce that we have officially become the Ontario Lottery and Gaming Corporation’s (OLG) multi-channel sportsbook partner following the completion of a novation agreement with FDJ Group and successful sportsbook launch on 27 January.
— Kambi (@KambiSports) January 29, 2026
This marks the start of… pic.twitter.com/R5aHSFRBxA
Kambi Assumes OLG Sports Betting Role
The FDJ confirmed Kambi's selection in 2025 to take over as OLG's long-term sports betting partner, pending specific conditions. With the conditions now fulfilled, Kambi has officially taken over the provision of sports betting services for OLG's retail and digital platforms.
OLG launched its Kambi-powered sportsbook on January 27, marking a significant milestone in this partnership. OLG operates sports betting through PROLINE in retail and PROLINE+ online, ensuring that all profits are reinvested back into Ontario. With Kambi's advanced Turnkey Sportsbook technology, OLG aims to enhance its betting offerings and provide a compliant, engaging experience for players.
Kambi CEO Supports Ontario Partnership
Werner Becher, Chief Executive Officer of Kambi Group, expressed enthusiasm about the completion of the transition, stating, "We are delighted to have officially completed this transition and to begin this next chapter of our partnership with OLG." He emphasized that Kambi is thrilled to become the official sportsbook provider after meeting the agreement's conditions.
Becher highlighted the significance of launching "one of the world's most respected lottery operators" and reiterated Kambi's commitment to the partnership. He added that the company looks forward to utilizing its proven technology to foster sustainable growth and deliver a safe, entertaining, betting experience for OLG's customers in Ontario, Canada.
OLG's Strengthened Market Position
OLG holds approximately 20% of Ontario's regulated online casino and sports betting market, competing alongside 48 licensed operators since the private sector launched in April 2022. As the grey market remains active, OLG is committed to creating a more competitive environment for bettors.
OLG President and CEO Duncan Hannay emphasized the organization's goal, stating, "OLG strives to provide a market-leading PROLINE sports betting experience for our players." He expressed optimism about partnering with Kambi, noting they "offer a proven track record of product excellence and reliability."
Lucas Michael Dunn is a prolific iGaming content writer with 8+ years of experience dissecting it all, from game and casino reviews to industry news, blogs, and guides. A psychology graduate and painter that transitioned into the iGaming world, his articles depend on proven data and tested insights to educate readers on the best gambling approaches. Beyond iGaming content craftsmanship, Lucas is an avid advocate for responsible play, focusing on empowering players to strike a balance between thrill and informed choices.
Related News

Informa agrees £2.24bn deal for ICE and iGB Live owner
Informa has agreed to buy Clarion Events, the organiser behind ICE and iGB Live, in a £2.24bn deal that will put major gambling industry gatherings under new ownership.

Bank of America Upgrades DraftKings Stock to Buy After Recent Slide
Bank of America upgraded DraftKings to buy after shares fell 47% over the past year.

New Zealand Online Casino Revenue Could Deliver Up to NZ$20m for Communities
New Zealand's regulated online casino market could generate between NZ$10 million and NZ$20 million for community organisations, according to government analysis.

Brazil's Betting Ban Faces Uncertain Future After Bolsonaro Leads First Round
A provisional measure banning fixed-odds betting in Brazil needs congressional approval, and Flávio Bolsonaro's first-round lead clouds its future ahead of the Oct. 25 runoff.

Macau Golden Week Visitors Surge, but Analysts Stay Cautious on Revenue
Macau set a single-day visitor record during Golden Week, but September GGR fell 1.2%, and analysts are cutting forecasts. Here is what the data shows.

Jumpman Gaming wins £13.2m Remote Gaming Duty appeal against HMRC
An Upper Tribunal ruling has wiped out around £13.2 million in Remote Gaming Duty assessments against Jumpman Gaming, potentially opening the door for other online casino operators to challenge tax paid on similar free-spin promotions.

UK Remote Gaming Tax Receipts Jump 108% Following Rate Hike
UK Remote Gaming Duty receipts more than doubled year-on-year in July, offering an early indication of how the government's increase from 21% to 40% is affecting Treasury revenues.

Young adults betting to escape debt: what a new US survey really shows
A US survey raises concerns about gambling to repay debt, but its findings need context. Here is what the research means for younger UK adults.

San Diego Slot Machine Player Wins $1.2 Million at Pechanga Resort Casino
The woman, whose identity has not been revealed, turned a $25 wager into an eye-watering $1,152,944.82 payout last weekend. The $25 bet was the minimum...

Mormon Church Leader Warns Against Sports Betting, Prediction Markets
A Mormon church leader is warning younger people about the growing accessibility of sports betting and prediction markets.

Kalshi Seeks $1 Billion Funding Round at $40 Billion Valuation
Kalshi is reportedly close to raising another $1 billion, which would bring its valuation to $40 billion.

DraftKings Stock Falls to Lowest Level Since 2023
DraftKings shares have fallen to their lowest level since April 2023 amid growing prediction market competition.

Eight Washington Casinos Closing as Maverick Gaming Goes Bankrupt
Maverick Washington LLC, a division of Maverick Gaming, could put up to 850 individuals out of work as part of the widespread closures.
.jpg)
G2E 2026 puts casino investment and industry pressures in the spotlight
Casino executives discussed investment and shareholder pressures at G2E 2026, with Wayne Gretzky among the event’s headline speakers.

Dutch regulator tightens checks after Quick Boys lottery licence fraud
A fraudster used Quick Boys’ identity to obtain a Dutch lottery licence, prompting tighter checks and a warning to consumers buying tickets.

Cedar Crossing Casino Unveils Astronaut Exhibit & Entertainment
The casino’s leadership said that they hoped the complex would be viewed as more than just a destination with slot machines and table games.

Entain Rolls Out BlackRush Before New Zealand iGaming Launch
Applicants have two weeks to make their bids during a “silent auction” that will help determine the first licensees in the country’s history.

PIX Payments Drop 10% After Brazil's Online Betting Ban
Brazil's PIX transactions fell about 10% in the three days after a provisional measure banned online betting, as officials target thousands of sites.

Casino Mogul Leads Lawsuit Against Mamdani’s New York Tax
The tax applies a recurring surcharge to homes worth more than $5 million and co-ops and condominiums believed to be worth more than $1 million.

NCPG Executive Director Resigns Following Kalshi Partnership Fallout
Heather Maurer is stepping down as NCPG executive director following member departures tied to its Kalshi partnership.

Michigan Regulators To Review Concerns Raised in DraftKings AI Reports
Michigan regulators are reviewing player-protection concerns raised in recent reports about DraftKings.

Caesars, MGM Not Interested in Joining Prediction Markets
CEOs of both companies this week made it clear that they would keep the bubbling industry at arm’s reach, continuing with their typical gaming offerings.

Brazil Online Betting Ban: All Sites Go Offline Oct. 6
Lula signed a provisional measure banning online betting in Brazil days before the election. Bettors must withdraw funds by Oct. 5 before sites go dark.

Former Entain Chief Gavin Isaacs Takes Advisory Role at GLI
Former Entain chief Gavin Isaacs has an advisory role at GLI as the testing business prepares for its next phase of growth with CVC backing.

SOFTSWISS Report Puts AI and Regulation at Centre of 2027 Outlook
AI, tighter regulatory oversight and reliable payments are reshaping online gambling, according to SOFTSWISS’ new industry outlook for 2027.

Norway proposes online poker with loss caps to tackle unregulated play
Norway wants Norsk Tipping to run online poker under strict safeguards, giving players a domestic alternative to unregulated overseas websites.

Dutch gambling body takes Meta to court over illegal betting adverts
VNLOK wants a Dutch court to force Meta to prevent illegal gambling adverts, raising questions about platform duties and licensed marketing.

Florida AG: TikTok, Instagram, Google Must Block Sweepstakes Casino Ads
Each company was given a deadline of Oct. 23 to respond in writing detailing the preventative steps they had taken to ensure promotion would not occur.

Brazil Bans Online Betting as Flutter Halts Operations
Brazil's Provisional Measure 1,394 bans online betting nationwide. Flutter has already exited, warning of a $70 million revenue hit for 2026.

BGC puts betting shop workers at centre of campaign against tax rise
The BGC's new campaign profiles betting shop workers as it warns that higher machine duty could accelerate closures and job losses.

Casino Secrets leak exposes gaps behind Curaçao casino licences
Leaked licensing files raise questions about who controls offshore casinos and what a Curaçao licence means for British players.

New Zealand Reveals What Online Casinos Must Provide to Secure a Licence
New Zealand has provided further details of what successful auction bidders will need to demonstrate when applying for one of the country's first online casino licences.

Alberta Gives $2.4M in iGaming Funds for Gambling Treatment
Brick House Recovery Centre receives $2.4 million, the first payout from Alberta's iGaming social responsibility program, to expand gambling addiction care.

