Kambi Launches New Sportsbook for Ontario Lottery and Gaming

Lucas Dunn
By: Lucas Dunn
Industry
Two people in black business suits shaking hands, symbolizing partnership and agreement in a professional setting

Photo by Pexels, CC0

Key Takeaways

  • The transition follows a successful novation agreement with FDJ
  • OLG launched its Kambi-powered sportsbook on January 27
  • Ontario has 48 licensed operators since April 2022

Kambi Group has officially assumed control of the Ontario Lottery and Gaming Corporation's (OLG) PROLINE sportsbook, marking a significant shift in the province's sports betting landscape. This transition follows the successful completion of a notation agreement with FDJ Gaming Solutions France (FDJ).

The news confirms Kambi's role as OLG's sportsbook partner, taking over the contract from FDJ, which runs until 2032. The move marks a significant step for Kambi and OLG in Ontario's evolving sports betting landscape.

Kambi Assumes OLG Sports Betting Role

The FDJ confirmed Kambi's selection in 2025 to take over as OLG's long-term sports betting partner, pending specific conditions. With the conditions now fulfilled, Kambi has officially taken over the provision of sports betting services for OLG's retail and digital platforms.

OLG launched its Kambi-powered sportsbook on January 27, marking a significant milestone in this partnership. OLG operates sports betting through PROLINE in retail and PROLINE+ online, ensuring that all profits are reinvested back into Ontario. With Kambi's advanced Turnkey Sportsbook technology, OLG aims to enhance its betting offerings and provide a compliant, engaging experience for players.

Kambi CEO Supports Ontario Partnership

Werner Becher, Chief Executive Officer of Kambi Group, expressed enthusiasm about the completion of the transition, stating, "We are delighted to have officially completed this transition and to begin this next chapter of our partnership with OLG." He emphasized that Kambi is thrilled to become the official sportsbook provider after meeting the agreement's conditions.

Becher highlighted the significance of launching "one of the world's most respected lottery operators" and reiterated Kambi's commitment to the partnership. He added that the company looks forward to utilizing its proven technology to foster sustainable growth and deliver a safe, entertaining, betting experience for OLG's customers in Ontario, Canada.

OLG's Strengthened Market Position

OLG holds approximately 20% of Ontario's regulated online casino and sports betting market, competing alongside 48 licensed operators since the private sector launched in April 2022. As the grey market remains active, OLG is committed to creating a more competitive environment for bettors.

OLG President and CEO Duncan Hannay emphasized the organization's goal, stating, "OLG strives to provide a market-leading PROLINE sports betting experience for our players." He expressed optimism about partnering with Kambi, noting they "offer a proven track record of product excellence and reliability."

Lucas Michael Dunn is a prolific iGaming content writer with 8+ years of experience dissecting it all, from game and casino reviews to industry news, blogs, and guides. A psychology graduate and painter that transitioned into the iGaming world, his articles depend on proven data and tested insights to educate readers on the best gambling approaches. Beyond iGaming content craftsmanship, Lucas is an avid advocate for responsible play, focusing on empowering players to strike a balance between thrill and informed choices.

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