Sports Betting Industry News & Market Updates

Yahoo Sports signed a deal with Better Collective to upgrade its sports betting features. The deal will add more data and betting coverage and integrate the company’s Playbook tool. This will officially end BetMGM’s time as the company’s exclusive betting partner.

Missouri’s Attorney General says she believes sports markets should be regulated and taxed the same as sportsbooks. She did not promise lawsuits or other actions against the industry, but her words show it continues to lose support across the US.

Aaron Donald is among the Comeback Player of the Year contenders, despite returning from retirement rather than injury or illness.

The AGA predicts minimal growth for the NFL season, putting it flat with last year’s results. The group blamed the rise of sports prediction markets for the poor projections and highlighted the dangers the rival industry presents.

Fanatics launched a new app combining its sportsbook, prediction, and casino platforms. It’s already live, making it available for the start of the football season. The launch comes soon after Fanatics became an official betting partner of the NFL.

DraftKings has announced a new “DraftKings Gameday” promotion to celebrate the start of the football season. It will offer bonuses, giveaways, and even free gas in select cities. The promotion will also highlight the operator's expansion of sports prediction markets.

California’s Indian Gaming Association Chair Victor Rocha called for Kalshi to join the regulated betting market. He argued that sports betting offers a chance at higher revenue, while allowing the operator to end its costly legal battles.

North Carolina saw a spike in sports betting handle and tax revenue in July, the first month under its new tax rate. The World Cup played a large role in the success, making it hard to gauge the tax's true impact.

DraftKings, FanDuel and Fanatics have signed multi-year deals as official NFL sports betting partners, with Fanatics also adding an online casino partnership.

DraftKings has officially launched sports markets on its prediction platform in California, where sports betting remains illegal. As a result, the operator is risking a conflict with the state and its tribes, which are fighting to keep sports markets out.