Sports Betting Industry News & Market Updates

A petition to put online sports betting in Nebraska on the ballot in November has been approved. The news comes after the Secretary of State announced a signature fraud investigation into it and several other active petitions.

DraftKings Sportsbook has extended its retail and online sports betting partnerships with Butler National’s Boot Hill Casino in Kansas. The deal will remain in place until at least 2030. DraftKings remains the most popular online sportsbook in the state.

The Massachusetts Gaming Commission has announced a new investigation into an Arizona Cardinals scout over illegal gambling. It is focusing on unusual betting activity around the 2026 NFL Draft, as well as allegations of betting on college and pro games.

New Jersey saw a record-high July sports betting handle that generated around $20 million for the state. The knockout stages of the 2026 World Cup helped boost the numbers, with the tournament’s final match being held in New Jersey.

Fanatics is becoming the NFL's new sports betting partner, replacing Caesars, DraftKings, and FanDuel. The two sides announced a retail partnership back in April, signaling more could be coming. The deal also includes Fanatics Casino, but is not exclusive.

The Arizona Department of Gambling has approved Circa Sports' application for an online sports betting license. It gained market access through a partnership with the San Juan Southern Paiute's sports, replacing Betway, which exited the US in 2024.

California tribal leaders have targeted 2028 for a new effort to legalize sports betting. While the state has been criticized for its inability to legalize the industry, there are a few reasons why the timing may ultimately pay off.

Missouri’s sports betting market saw a drop in revenue and overall handle in June, despite hosting World Cup matches. The disappointing results may soon restart talks of raising the state’s tax rate for sportsbooks, which failed earlier this year.

A conservative Wisconsin group has filed a lawsuit challenging Wisconsin’s proposed online sports betting market. It alleges that the state violated several laws by expanding gambling without a public vote and handing sole licensing rights over to the tribes.

Delta and DraftKings have launched a new SkyPicks game where players can make predictions on games by answering a series of “yes/no” questions for a chance to win Delta gift cards. However, critics fear it could fuel problem gambling.