Delta, DraftKings Launch Controversial New SkyPicks Game

DraftKings and Delta are taking sports betting to a whole new level.

After partnering last year, the two companies have finally launched a new SkyPicks game for Delta SkyMiles Members who are 21+. The in-flight platform will allow players to make predictions on sports events for free for a chance to win Delta gift cards. Typical sports wagers won’t be available; instead, players will simply answer a few “yes/no” questions to lock in their picks.

A DraftKings account is required to play, which new players can create directly in the game.

DraftKings Reaches New Heights

DraftKings can offer sports betting in almost every US market, thanks to the launch of DraftKings Predict. The operator has launched the new platform’s sports markets in states where its sportsbooks aren’t available, greatly expanding its customer base. 

While Fanatics and FanDuel have also launched prediction platforms, their offerings aren’t available at 30,000 feet.

SkyPicks will allow DraftKings to target a captive audience. Since all players must have a DraftKings account, the operator hopes it will encourage them to use its real-money platforms once they land. That includes experienced bettors who use rival platforms, but may be tempted to switch after creating a new DraftKings account.

Not Sports Betting, But Close

DraftKings’ years of experience in regulated sports betting helped it avoid violating gambling laws when creating SkyPicks. While it allows players to make predictions, it doesn’t closely resemble the industry leader’s prediction or sportsbook platform.

Below is a table showing what will and won’t be available to ensure SkyPicks avoids being labeled as gambling.

Critics: SkyPicks Will Drive Addiction

Shortly after plans to create SkyPicks were announced, critics began to mount quickly. While the platform doesn’t offer real-money betting, it does require players to create a real-money account. That will entice them to place real-money wagers once they land, especially after experiencing the thrill of betting on SkyPicks.

US Senator Richard Blumenthal was one of the most vocal critics, highlighting some serious concerns in a press release last year. 

This new partnership advances the proliferation of sports betting, further fueling a crisis of problem gambling. Betting companies have leveraged data collected on consumers to entice them through bonuses and promotions to hook them on this addictive product – resulting in a public health crisis that is producing huge costs in addiction, financial ruin, family disruption and much more.

The Senator from Connecticut also expressed concern over the impact on underage bettors. While some age verification steps are in place, young players could use a friend or family member's DraftKings account to play. They’ll also be subjected to advertising for SkyPicks, while watching those around them use it.