BetMGM Planning to Increase GameSense Messaging in the US

Michael Savio
By: Michael Savio
Aug 29, 2025
Responsible Gambling
Photo by Derek Jensen via wikimedia commons

Photo by Derek Jensen via wikimedia commons

Key Takeaways

  • GameSense messaging will be stepped up in some NFL stadiums
  • MGM’s responsible gaming programs are entering their fourth year
  • The operator also donated to the International Center for Responsible Gaming

BetMGM isn’t taking the growth of problem gambling lightly. 

MGM Resorts has announced that it will be making a push to increase responsible gaming messaging through its BetMGM platform. The company’s GameSense programs will be intensified in its fourth year, with a focus on promoting awareness about responsible gaming tools at NFL stadiums. 

The effort will begin in September, which is National Responsible Gaming Education Month.

Focus is on In-Game Betting

BetMGM’s GameSense messaging will focus on connecting with bettors who plan to wager while attending an event. With online sports betting widely available, more fans are tempted to wager on games they are attending, especially with sportsbook ads everywhere. This can be a fun way to elevate your gameday experience, but only when done responsibly.

On top of the temptation to bet, many fans also enjoy drinking before and during a game. This can lead to poor decisions and significant financial losses. BetMGM hopes that increased GameSense exposure will help bettors think twice before placing any wagers.

The new messaging will be available in stadiums for the following NFL teams:

  • Arizona Cardinals
  • Baltimore Ravens
  • Denver Broncos
  • Detroit Lions
  • Kansas City Chiefs
  • Las Vegas Raiders
  • New York Jets
  • Philadelphia Eagles
  • Pittsburgh Steelers
  • Tennessee Titans

BetMGM Starting With the NFL

While BetMGM has sponsorships with teams across several US professional sports leagues, its new and improved GameSense campaign will be exclusively featured at NFL stadiums. 

The NFL, followed by NCAA football, is the most popular sport to bet on in the US. The league is expected to shatter its previous betting numbers this season, making it an excellent choice for BetMGM. With the season set to kick off next week, the timing for the new campaign is perfect.

ICRG Receives Massive Donation from MGM

In addition to expanding its GameSense program, MGM is also putting its money where its mouth is. The gambling giant has donated $200,000 to the International Center for Responsible Gaming (ICRG). The funds will be used to support the group’s research into problem gambling and to explore how the US can more effectively combat it.

MGM has also helped financially support the American Gaming Association’s “Have A Game Plan. Bet Responsibility” campaign to help bettors gamble responsibly. It will also help the new “Keep Your Cool” campaign, which aims to reduce the harassment of athletes.

Michael is a writer from Denver who covers the sports betting industry for Casino.com. He has been covering the industry for over four years, focusing on providing accurate and easy-to-understand information for readers. When he’s not covering the industry, he’s betting on sports or exploring everything that Colorado has to offer.