Incentive Games and GG.BET Expand Canadian Presence with Partnerships

Lucas Dunn
By: Lucas Dunn
Industry
Business professionals shaking hands during a partnership meeting

Photo by Pexels, CC0

Key Takeaways

  • Crash and Arcade games by Incentive Studios will go live via Light & Wonder
  • CasinoCanada and GG.BET’s partnership focuses on regional reviews and SEO content
  • Both companies are entering the Canadian market for the first time

Incentive Games and GG.BET have both announced significant developments in the Canadian market. Incentive Games has entered Canada for the first time by launching its real money titles with Loto-Québec, introducing them to Quebec players. Concurrently, GG.BET has partnered with CasinoCanada to strengthen its regional visibility and engagement. Both announcements involve established operators and media platforms focusing on product launches and promotional activity in a regulated environment.

Incentive Games Debuts Games with Loto-Québec

Incentive Games has officially launched in Canada following its deal with Loto-Québec. The rollout marks the company’s first entry into the Canadian market and includes Crash and Arcade, real money games from Incentive Studios’ portfolio.

The games are now live through an integration with Light & Wonder’s platform, enabling distribution through Loto-Québec’s platform.

Incentive Games Excited Over Canada Expansion

Ahmed Baker, Chief Commercial Officer at Incentive Games, noted that the partnership represents an important milestone in the company’s expansion across regulated markets. He described Loto-Québec as a respected and trusted operator with a strong commitment to responsible play and high-quality entertainment for players across Quebec. He added that Incentive Games’ entry into the market aims to showcase its approach to game design for players in the region.

We’re so excited to introduce our real money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region,” stated Baker.

GG.BET Teams Up with CasinoCanada for Visibility

CasinoCanada has announced a partnership with GG.BET, an international esports and sports betting platform. The collaboration is intended to expand GG.BET’s presence in key regional markets through targeted content initiatives.

As part of the agreement, CasinoCanada will work with GG.BET to produce specialized reviews and SEO-driven content tailored to regional audiences. The partnership is designed to increase GG.BET’s visibility through Canadian-focused initiatives.

CasinoCanada, managed by SEOBROTHERS, is an online casino guide localized to the region. Eugene Ravdin, Head of PR at SEOBROTHERS, said GG.BET combines innovation and deep industry knowledge and noted that the partnership aligns with SEOBROTHERS’ objective of supporting platforms focused on player engagement and responsible gaming.

Lucas Michael Dunn is a prolific iGaming content writer with 8+ years of experience dissecting it all, from game and casino reviews to industry news, blogs, and guides. A psychology graduate and painter that transitioned into the iGaming world, his articles depend on proven data and tested insights to educate readers on the best gambling approaches. Beyond iGaming content craftsmanship, Lucas is an avid advocate for responsible play, focusing on empowering players to strike a balance between thrill and informed choices.