FaZe Clan’s Parent Company GameSquare Taps Amaree Tanawong as COO

GameSquare, the parent company of FaZe Esports, has named Amaree Tanawong as the new Chief Operating Officer (COO). 

Before joining GameSquare, Tanawong had about two decades of experience in finance and operations across platforms such as Yahoo!, Meow Wolf, and YouTube. 

More About Tanawong

Tanawong's career began in 2002 as a Transaction Advisory Services Consultant at Ernst and Young LLP after earning an MBA in Finance/Strategy from the USC Marshall School of Business. Before that, she received her BA in French and English Literature at Emory University, according to her LinkedIn page. 

"Amaree adds deep strategy and operating leadership to GameSquare at an important stage in our growth," said Justin Kenna, Chief Executive Officer of GameSquare. "Her background across creator monetization, digital media, experiential platforms, and strategic finance makes her uniquely suited to help us scale efficiently, launch new revenue initiatives, and align execution with our long-term growth strategy. Her appointment, alongside our recent internal promotions and leadership additions, reflects our continued focus on strengthening GameSquare's executive team as we scale our business."

After working at Ernst and Young, she moved to Yahoo!, where she spent more than seven years in various roles, including Director, Business Operations & Monetization; Senior Manager, Media Operations Finance; and Senior Financial Analyst.

Then, in 2015, she moved to serve as VP of Sales Strategy + Operations at Fullscreen. 

After more than three years at that company, she moved to YouTube, where she served as the Director/Global Head of Strategy and Operations for YouTube BrandConnect through September 2023. 

While working at YouTube, she began her MBA program and finished it in November 2023.

Just before completing her MBA, she was hired as the Vice President of Strategic Finance & Operations at Meow Wolf. 

Now, he lands as the COO of GameSquare. 

According to a press release from GameSquare, Tanawong will mostly focus on "cross-platform strategic planning, operational scalability, financial performance analytics, and execution discipline across GameSquare's integrated ecosystem of media, creator, and technology assets."

Background on GameSquare

GameSquare Holdings Inc., a media, entertainment, and technology company, is based in Texas. It has a network of subsidiaries in the gaming, media, and esports space. It most notably owns FaZe Clan Esports. 

Some of the other companies under its umbrella include Code Red, Stream Hatchet, and Zoned Gaming. 

In 2025, GameSquare made a $250 million investment in NFT and DeFi Yields, along with other crypto and web3 partnerships. Also, in April 2025, GameSquare divested its remaining 25.5% share in FaZe Media. 

Regarding accepting the role at GameSquare, Tanawong had this to say: 

"Having worked across emerging media and technology platforms, I've seen firsthand how rapidly the consumption of media, entertainment, and experiences continues to evolve. GameSquare has built an innovative, integrated platform that is well positioned to capitalize on these shifts and help global brands and publishers reach dynamic youth audiences at scale. I'm excited to apply my strategy and operations background to support disciplined execution and the Company's next phase of growth."