Fan Zones and Festivals
The bulk of the investment will be used on two areas: fan zones and festivals.
New Jersey is looking to create several fan zones around MetLife Stadium where fans unable to attend matches can gather to watch. These areas would include food and drink locations, massive televisions, and vendors selling gear and merchandise. These zones have been common for major sports events, giving fans a game-like experience without the high cost of a World Cup ticket.
In addition to fan zones, the state also wants to host fairs and festivals centered around the tournament.
These offerings would allow international visitors to remain in the New Jersey area while still feeling the excitement of attending the World Cup.
New Jersey Looks to Upgrade Its Image
For many Americans, New Jersey is often seen as a large, “trashy” suburb of New York. Years of movies and TV jokes haven’t helped, nor has the state’s long and complicated history with gambling.
New Jersey sees its World Cup hosting duties as a way to change that reputation. By spending money on things like festivals and fan zones, it hopes visitors and fans watching on TV will see the side of the state residents love. New Jersey can build on that by using the economic windfall the tournament will bring.
Could More Matches be Coming?
While New Jersey continues to invest in the World Cup, a neighboring host location is doing the opposite.
Officials in Foxborough, Massachusetts, are threatening to withdraw from hosting duties. They recently expressed concerns about the lack of clarity regarding funding for security at Gillette Stadium, where World Cup matches will be held. While promises have been made, the small city is worried that the money doesn’t exist.
If Foxborough decides to follow through on its threats, it would leave FIFA scrambling for a replacement. New Jersey’s MetLife Stadium resides in the same region and is already preparing for the tournament. That could make it a candidate to add more matches, as well as the revenue they’ll generate.
