Nostalgic Gaming Strategy
Circus Circus will pair its paper-based bingo revival with classic arena fare, offering hot dogs, pretzels, nachos, and budget-friendly beer/cocktails to maintain what General Manager Shana Gerety calls an “accessible option” within the casino ecosystem. The property deliberately rejected digital interfaces to emphasize tactile engagement with players manually daubing cards while watching live number calls.
“Bingo isn’t just sitting there having the electronic game run,” Gerety emphasized. “You get to interact with people. You get to cheer. You get the actual old-school feel of daubing papers and physically looking for numbers popping up.” As the Strip’s sole bingo hall, Circus Circus leans on rarity as a draw while doubling down on the property’s vintage identity.
Retro Gaming Resurgence
Circus Circus is aligning its new bingo hall with a broader casino floor expansion featuring vintage coin-operated slots relocated from Slots-A-Fun. The March 2026 slot machine rollout, scheduled one month after the bingo launch, builds on proven successes like $2 beers and hot dogs that GM Gerety credits with reviving interest in “vintage Vegas feel.”
Bingo’s growing appeal among younger crowds further informs the strategy, mirroring trends seen at off-Strip venues like Suncoast’s summer 2025 bingo room. Gerety attributes the format’s popularity to its social, low-cost nature, stating, “Players want extended entertainment without high stakes.” By combining analog gaming with back-in-the-day pricing, Circus Circus meets modern demand with retro charm.
Property-Wide Retro Revamp
The nostalgia-fueled Circus Circus overhaul will extend through 2026 with carpet replacements, repainted interiors, and updated menus at venues like The Steak House. Gerety confirmed the property-wide upgrades aim to amplify its “old-school Vegas vibe,” building on positive feedback from 2024 renovations that reinforced its identity as an affordable Strip destination.