MGM and Marriot Set to Transform the Strip with W Las Vegas Property

MGM Resorts International and Marriott International, Inc. have announced ambitious plans to transform the iconic Delano Las Vegas property into W Las Vegas. The conversion is part of a long-term strategic licensing agreement announced in July 2023 by both companies. The partnership encompasses 17 MGM resorts in Las Vegas and other US regions. It has opened doors for millions of members of Marriott Bonvoy to enjoy benefits and point redemptions at MGM Resorts destinations.

Fruitful Partnerships

The new W Las Vegas will be part of the Marriot Bonvoy portfolio, a nod to the storied evolution of Marriott International and MGM Resorts' partnership. In the MGM Resorts International press release, the company's President, Steve Zanella, expressed his enthusiasm for the venture: "Our relationship with Marriott has far exceeded our expectations, demonstrating the power of its brand portfolio and the strength of their distribution channels."

Leeny Oberg, Chief Financial Officer and EVP of Development at Marriott International, shared this sentiment: "We're thrilled to continue working with MGM to bring W Las Vegas to the legendary Las Vegas Strip." She added, "This agreement is a pivotal moment in our collaboration, which continues to expand hospitality and entertainment offerings for guests. As a luxury brand rooted in bold design and nightlife, W Hotels is well-positioned to elevate experiences for travelers in this destination."

The Property's Evolution

Located on the Mandalay Bay Campus, W Las Vegas is expected to become a significant addition to the Strip. The conversion is part of a broader expansion of properties under Marriott Bonvoy and MGM Collection along the Strip. The portfolio encompasses 12 properties, including Bellagio, The Cosmopolitan of Las Vegas, Mandalay Bay Resort & Casino, Luxury Collection Resort & Casino, ARIA Resort & Casino, and Autograph Collection.

Anticipated Repercussions

W Las Vegas is expected to transform hospitality and entertainment on the Strip. The strategic rebrand is meant to tap into a more diverse, global audience craving luxury and entertainment. The new property is also expected to strengthen the MGM-Marriott partnership as the companies continue to commit to innovating to meet and challenge global travelers' demands.